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  • Smart University Image: Branding Strategy in Private Universities

    Authors: Senny Luckyardi ; Ratih Hurriyati ; Disman ; Puspo Dewi Dirgantari

    DOI: 10.15549/jeecar.v10i6.1508

    Abstract

    This study aims to develop a new construct, Smart University Image (SUI), as a branding strategy in private universities. It is necessary due to the limitations of brand image theory in the context of a Smart University (SU), which is considered inconsistent and insufficient semantically or functionally. The research was analyzed by using Structural Equation Modeling (SEM). The respondents were 215 students from private universities, including in the SU category in West Java Province, one of the provinces with the highest number of private universities in Indonesia. The results showed that Technology Readiness (TR), E-Service Quality (ESQ), and E-Information Quality (EIQ) were significantly influenced by Value Co-Creation (VCC) and SUI at private universities in West Java. VCC is able to mediate the relationship between ESQ, EIQ, and SUI. It is concluded that SUI is an important value of branding strategy through VCC between students and the university. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author Keywords

    branding strategy; private university; Smart University image

    This article can be accessed at https://www.scopus.com/pages/publications/85178278759?

  • Business Strategy and Use of Information Technology toward ASEAN MSMEs Performance in The Post-Pandemic Crisis

    Authors: Supriyati, Harry Suharman, Taufiq Supriadi

    DOI: 10.15549/jeecar.v10i5.1438

    Abstract

    The primary objective of this study is to investigate the impact of business strategy and the use of Information Technology (IT) on the MSMEs performance in the ASEAN. By understanding the relationship between business strategy, use of IT, and MSMEs performance, the results of this study can explain aspects and indicators that can influence MSMEs performance improvement. The research methodology employed in this study is descriptive. Furthermore, the research design employed by the authors is a descriptive-analytical design incorporating primary and secondary data sources. The data collection techniques were surveys, questionnaires, and literature studies on ASEAN MSMEs. The analysis results indicate that business strategy and the utilization of Information Technology (IT) positively and significantly impact the performance of MSMEs in the ASEAN region. MSMEs that effectively implement strategic business practices and leverage IT demonstrate stronger performance indicators within each country. Therefore, developing the right business strategy and optimally utilizing information technology is essential, as well as improving the performance of MSMEs in facing international market competition. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    ASEAN; business strategy; MSMEs performance; post-pandemic; use of Information Technology

    This article can be accessed at https://www.scopus.com/pages/publications/85172778816

  • Digital Way to Increase Consumer Purchase Intention for Local Fashion Products in Developing Country

    Authors: Ira Valentina Sailalahi ; Ratih Hurriyati ; Agus Rahayu ; Vanessa Gaffar ; Lili Adi Wibowo ;  Puspo Dewi Dirgantari ; Lia Warlina

    DOI: 10.15549/jeecar.v9i5.1070

    Abstract

    This study aims to overview how local fashion products in developing countries can increase consumer purchase intentions for their products digitally. Apply a quantitative approach with online data collected from 100 respondents through a questionnaire that was distributed to those who had been selected. The analysis results show that social media marketing and brand management affect consumer buying interest in collaboration edition local fashion products is 0.551 or 55.10%. The remaining 44.90% (100%-55.10%) is influenced by other variables not examined in this study. This research. The results partially show that social media marketing positively and significantly affects consumer buying interest. Likewise, brand image positively and substantially affects consumer buying interest. Simultaneously, social media marketing and brand image positively and significantly affect consumer buying interest in collaboration edition local fashion products. © 2022, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    brand image; consumer purchase intention; social media marketing

    This article can be accessed at: https://www.scopus.com/pages/publications/85141192204

  • Determination of Individual Taxpayer Compliance in Indonesia: a Case Study

    Author: Sri Dewi Anggadini, Surtikanti, Ari Bramasto, Egi Fahrana

    DOI: 10.15549/jeecar.v9i1.883

    Abstract

    A citizen is required to comply with this obligation to pay taxes following the provisions of a country’s applicable legislation. This study aims to test the impact of tax knowledge, modernize tax administration and taxpayer awareness, and determine which factors have the most significant impact on taxpayer compliance. The study’s research method is descriptive and confirmatory analysis with a quantitative approach, with many samples consisting of 100 respondents. The results show that taxpayer compliance in tax settlement is inextricably linked to factors such as Tax Knowledge, Modernization of the Tax Administration System, and Taxpayer Awareness. It is possible to conclude that Tax Knowledge has a significant positive impact on Taxpayer Compliance. The modernization of the tax administration system has a significant positive effect on taxpayer compliance. Taxpayer Awareness has a significant positive impact on tax compliance in Indonesia. It is possible to explain how independent variables influence taxpayer compliance. This research is essential to encourage taxpayers to comply with their obligations by using a behavioral approach and current tax policies, which will increase economic prosperity in Indonesia. © 2022, Institute of Eastern Europe and Central Asia. All rights reserved.

    Keywords: Modernization of Tax Administration System; Tax Knowledge; Taxpayer Awareness; Taxpayer Compliance

    This article can be accessed at https://www.scopus.com/pages/publications/85124369357

  • Omnichannel Quality: The New Imperative of Purchase Intention

    Among Fashion Retail Market

    Authors: Lisnawati ; Ratih Hurriyati ; Disman ; Vanessa Gaffar ; Edi Firdaus

    DOI: 10.15549/jeecar.v10i6.1504

    Abstract

    The challenge for the new normal era lies in the changing habits of fashion retail consumers after the COVID-19 pandemic. This study investigates how omnichannel service quality influences consumer purchase intention for fashion products in the post-pandemic era. The research method used was verification, with 400 retail fashion SME consumers in Indonesia as respondents during the pandemic. Path analysis was employed as the data analysis technique. The results indicate that the level of omnichannel service quality has a significant impact on purchase intention among fashion retail consumers. Additionally, this study contributes to understanding the dimensions of omnichannel retailing service quality that positively influence purchase intention. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author Keywords

    omnichannel service quality; omnichannel technology; online-to-offline (O2O) business model

    This article can be accessed at https://www.scopus.com/pages/publications/85178307366?

  • Improving The Quality of Financial Statements and The Survival of MSMES Through Digital Economy: The Case of Indonesia and Malaysia

    Authors: Adeh Ratna Komala, Dony Waluya Firdaus

    Abstract

    This research aims to assess the extent to which the digital economy influences the quality of financial statements and the survival of MSMEs in Indonesia and Malaysia. This research used an analysis unit of 201 MSMEs registered in the Indonesian Chamber of Commerce and Industry and a literature review on the digital economy of MSMEs in Malaysia. The analytical approach was then utilized to examine validity, reliability, classical assumptions, analysis path, and hypothesis testing using the t-test in SPSS version 23.0. The results of hypothesis testing in this research show that the digital economy affects the quality of financial statements and has a unidirectional relationship with strong categories. These findings suggest that the digitalization of the economy is critical for MSMEs because it lowers operational costs and exposes them to a broader range of potential customers. MSMEs must be technologically literate for their businesses to grow and survive in response to market demands. The issue in Indonesian MSMEs is that they need direct access to financial services, resulting in lower operational profitability and difficulty obtaining profits. Technology literacy becomes a solution for ensuring business continuity. Like Indonesia, Malaysia is also concerned about MSMEs’ business sustainability, which inspired them to achieve the goal of making Malaysia the center of economic digitalization. This goal would involve technological advances, indicating that MSMEs in Indonesia and Malaysia can improve their financial gain through digital transformation. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    Digital economy; MSMEs; quality of financial statements

    This article can be accessed at: https://www.scopus.com/pages/publications/85172761968

  • Sunk Cost Analysis of Frequency Spectrum Auction Prices in Indonesia Using Data Envelopment Analysis

    Authors: Siti Kurnia Rahayu ; Aju Widya Sari

    DOI: 10.15549/JEECAR.V9I1.879

    Abstract

    The purpose of this study is to investigate the sunk cost argument on the auction price of the frequency spectrum by measuring the efficiency of the frequency license fee paid by the auction winner. The efficiency method employs a nonparametric approach, namely Data Envelopment Analysis (DEA) with the Linear Programming method, with the hypothesis model tested using Path Analysis. The dataset under consideration was Indonesia’s Big Three Service Providers (2015-2020). The results show that the spectrum auction price is efficient in its impact on service prices, revenues, and income taxes. The spectrum auction price has no effect, lending credence to the argument that the spectrum auction price is considered a sunk cost in the telecommunications industry. The research reason is that the higher the auction price, combined with the lower cost of service due to high competition, the harder it is for small businesses to win the auction. The winning bidder will remain under the control of the prominent organizers, so the government issues a merger policy for small businesses to compete in spectrum auction bids. © 2022, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    Capital Expenditure; Income Tax; Revenue; Service Pricing; Spectrum License Fee

    This article can be accessed at: https://www.scopus.com/pages/publications/85141149946

  • Skills and Functioning Departmentalization in Improving The Effectiveness of Digitalization of Accounting Systems

    Authors: Lilis Puspitawati, Nadya Shaffira, Pearl Fafa Bansah

    DOI: 10.14453/aabfj.v18i5.06

    Abstract

    Business sustainability is an essential issue in the age of globalization, and it reinforces the value of quality information in the strategic decision-making process. Management accounting information systems are alleged to have a strategic role in producing quality accounting information, which is ultimately influenced by managerial considerations and the level of workforce expertise. This study seeks to identify the substances that influence the efficacy of management accounting information systems. Quantitative analysis was performed to find out the association between the variables tested. Questionnaires have been sent to 132 managerial accountants from Indonesian state-owned businesses. The method of selection used consisted of simple random sampling, and the resultant sample size for this study was 72 participants. The data were analyzed using Structural Equation Modeling (SEM) on Lisrel software version 8.5. The investigation’s findings reveal that skill and departmentalization are substantially related to the effectiveness of management accounting information systems. Nevertheless, this needs to be reinforced by business strategy elements. The present investigation revealed that the competencies and tasks performed by departmentalized business units play a substantial part in the effectiveness of establishing a management accounting information system in Indonesian state-owned firms. © 2024, University of Wollongong. All rights reserved.

    Author keywords

    Business Sustainability; Departmentalization; Digital Business Model; Strategic Information; User Ability

    This article can be accessed at https://www.scopus.com/pages/publications/85215106019

  • Modeling Islamic Marketing Research Using Vosviewer Application: 

    A Bibliometric Analysis

    Authors: Rizky Jumansyah ; Natasha Puspa Dewi ; Eddy Soeryanto Soegoto ; Senny Luckyardi ; Sevdie Alshiqi

    DOI: 10.15549/jeecar.v10i1.1090

    Abstract

    This study aims to carry out a bibliometric analysis on Islamic marketing using the VOSviewer program. This study uses a quantitative descriptive method. The data used in this study are search results based on the keyword “Islamic Marketing” sourced from Google Scholar using publish or perish software. From the search results, we found 1000 articles published in the 2018-2022 range. The results show that research on Islamic marketing increased in 2019 and 2020 but decreased significantly in 2022. In conclusion, this study is needed to demonstrate the significance of undertaking bibliometric analysis, particularly in the area of Islamic marketing. It is expected that this study will serve as a model for future research in terms of conducting and identifying research topics, particularly in the field of Islamic marketing. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author Keywords

    analysis; bibliometric; Islamic marketing; modeling; VOSviewer

    This article can be accessed at https://www.scopus.com/pages/publications/85146843407?

  • The Influence of Product Creativity on Competitive Advantage

    Authors: Trustorini Handayani ; Muhammad Gian ; Niël A. Kruger

    DOI: 10.15549/jeecar.v9i5.1057

    Abstract

    This research aimed to explore and analyse the influence of product creativity on competitive advantages in Micro, Small, or Medium Enterprises (MSMEs) within the ceramic centres in Plered Purwakarta. Given that competition in ceramic MSMEs has been becoming steadily more challenging, this research speaks to a practical challenge that must be addressed for their continued survival within this region. The method used in this study is descriptive verificative and is accomplished through regression and correlation analysis techniques. The sample in this study is 65 respondents. The study’s descriptive analysis results found that of the total population of ceramic workers in the sample, 65.9% of them were sufficiently creative. When analysing the subconstructs of creativity used in this study, “product novelty” indicators were the highest, with the lowest indicator being “product transformation”. The variable value of competitive advantage total score of 63.4% indicates that the target population is quite competitive regarding “price advantage” indicators. However, they scored low on general competition level indicators. © 2022, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    competitive advantage; product creativity

    This article can be accessed at: https://www.scopus.com/pages/publications/85141413740