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  • Poverty Reduction in Indonesia Through Utilization

    of Social Security Fund Application

    Author: Nia Karniawati; Yevi Andiani

    DOI: 10.15549/jeecar.v10i1.1067

    Abstract:

    The purpose of this study is to examine poverty reduction through the utilization of social security fund applications. The social security fund application is named SIKS-NG. This is an application that aims to collect data on social security funds. In distributing social security funds (bansos), it is necessary to have data on the recipient of the social security fund (bansos). The data must be accurate so that the social security fund (bansos) will be on target. This study uses a descriptive method with a qualitative approach. The study results show that SIKS-NG is a solution for integrated, effective, and efficient management of poverty data. It contributes to the reduction of poverty. This follows the Sustainable Development Goals (SDGs), ending poverty everywhere and in various forms. SIKS-NG implements appropriate social protection systems and measures for all levels of society in Indonesia. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author Keywords:

    poverty; SIKS-NG; social security fund application

    This article can be accessed at https://www.scopus.com/pages/publications/85146911835

  • Animation Video Design as Promotion for Nature School

    as Habituation of Green Lifestyle

    Authors: Yully Ambarsih Ekawardhani ; Didi Subandi ; Bisma Hikmah Kurniadi

    DOI: 10.15549/jeecar.v10i4.1361

    Abstract

    This article explains the creation of an animated video design to promote a nature school. Conducted in two stages, the method used to process data is the promotion mix, in the form of deepening the marketing 7Ps mix model representing: product, price, promotion, place, people, physical evidence, and processes. Need to tell readers what 7 P is about. Meanwhile, the creation of the work uses art-based research for capturing activities in the nature school environment to become an animated video design based on informal education, has a passion for raising students’ awareness of green lifestyles. Currently, it is still constrained by the number of participants registered. Meanwhile, the various activities carried out involve the surrounding nature and are directed to produce works and activities for students. The result is an animated video design that is able to provide an overview of the positive activities in school. In conclusion, this video will attract potential applicants to continue becoming students and reinforce a green lifestyle. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author Keywords

    animation; green lifestyle; nature school; promotion; video design

    This article can be accessed at https://www.scopus.com/pages/publications/85164185389?

  • Significances of Marketing Education in Reducing Poverty in Indonesia: Special Review on Quality of Life

    Significances of Marketing Education in Reducing Poverty in Indonesia: Special Review on Quality of Life

    Special Review on Quality of Life

    Author: Senny Luckyardi ; Ratih Hurriyati ; Disman ; Puspo Dewi Dirgantari

    DOI: 10.15549/jeecar.v9i1.867

    Abstract:

    Poverty in Indonesia has become a critical issue as a result of social and economic disparities. The phenomenon is inextricably linked to education’s role as a gateway to poverty alleviation. One of the primary causes of entrepreneurial failure, which ultimately increases the risk of bankruptcy and poverty, is a lack of public knowledge about marketing. From the stated problem, the purpose of this research is to investigate how marketing education can aid in the reduction of poverty in the context of quality-of-life improvement. Because most previous research focused on unemployment and income levels as indicators of poverty, which did not explain the quality of life comprehensively, a review of the quality of life is required in this study. Additionally, Man Whitney analysis was used to compare the quality of life in the two groups of respondents using a quantitative method. Observations were also conducted for a period of six months to assess the respondents’ quality of life. WHOQOL-BREF was used as a research instrument and was distributed to Group 1 (30 respondents who had received marketing education) and Group 2 (30 respondents who had not received marketing education). Each respondent is from a different province in Indonesia. The findings indicate that marketing education can help reduce poverty, resulting in significant improvements in quality of life. Marketing knowledge leads to positive changes that have a significant impact on human well-being. This research contributes to our understanding of marketing education as a means of reducing poverty. © 2022, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author Keywords:

    Analysis; Indonesia; Marketing education; Poverty; Quality of life

    This article can be accessed at https://www.scopus.com/pages/publications/85124341101

  • The Role of the Indonesian Government in the Era of Banking Disruption Innovation

    Author: Poni Sukaesih Kurniati, Suryanto

    DOI: 10.15549/jeecar.v9i1.881

    Abstract

    Digital disruption innovation in the financial services industry is an innovation that has succeeded in changing the financial industry landscape, starting from its structure, technology, and marketing model. The emergence of the Financial Technology (Fintech) industry marks a disruptive innovation in the financial services industry. This study aims to analyze the role of the Indonesian government in the era of banking disruption. The research method used was descriptive analysis with a qualitative approach—data obtained through interviews and literature study, Bank Indonesia, the Indonesian Fintech Association, and the National Bank Association. Before the research started, the validity of the data was first tested. The results of the study state that the government encourages banking and fintech to grow side by side and is directed to collaborate immediately. The role of the government as a regulator has been performed by the Indonesian Financial Services Authority (OJK) and Bank Indonesia (BI, Central Bank of Indonesia) by issuing various regulations. The study concluded that there are three areas that regulators need to monitor and guard, including misuse of public funds, protection of the public, private data, and money laundering. © 2022, Institute of Eastern Europe and Central Asia. All rights reserved.

    Keywords: Banking; Disruption; Fintech; Government Role

    This article can be accessed at https://www.scopus.com/pages/publications/85124364446

  • A Review of Business Development Methods in Entrepreneurship

    Authors: Eddy Soeryanto Soegoto, Agis Abhi Rafdhi, Rizky Jumansyah, Dina Oktafiani, Marwito Wihadi

    DOI: 10.15549/jeecar.v10i4.1354

    Abstract

    This research aims to analyze the types of startup business development methods and their relations to entrepreneurship. The research was conducted using exploratory research, which focuses on various types of startup business methods within the scope of entrepreneurship and describes them qualitatively. According to the analysis findings, several business startup development methods are relevant to today’s business developments, including lean startup, lean canvas, design thinking, and agile. One of the four approaches, lean startup, is widely employed in establishing new enterprises. Lean startup is a business model in which the client serves as a trial object for the product being created in order to collect immediate feedback and make modifications depending on the demands of the consumer. In conclusion, entrepreneurship facilitated the presence of startup businesses by prioritizing meeting customer needs in accordance with the methods used to maximize business profits. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    entrepreneurship; startup business; startup company

    This article can be accessed at https://www.scopus.com/pages/publications/85164169240

  • Investment Promotion Strategy of Tourism and Agriculture Sector to Promote Regional Competitiveness

    Author: Lia Warlina ; Kankan Kasmana ; Selfa Septiani Aulia ; Muhammad Iffan ; Winy Noer Widiashanty

    DOI: 10.15549/jeecar.v10i6.1498

    Abstract

    This study aims to identify an investment promotion strategy for the agriculture and tourism sector with the case study of Sumedang Regency in West Java Province, Indonesia. A literature review and a focus group discussion with the stakeholders were used to identify the promotion had been conducted and to formulate investment promotion strategies. The result from Vosviewer shows that studies in investment promotion strategy in agriculture and tourism were relatively low. Promotion in the agricultural sector is less than in the tourism sector, and the current promotion in agriculture is tied to tourism, such as agrotourism. The formulated investment promotion strategy for agriculture and tourism was brand activation, consisting of experiential and digital marketing and personal selling. Success in executing this investment promotion plan must consider a favorable investment environment, such as the facilities and incentives, to encourage regional competitive advantage. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    agriculture; investment; promotion strategy; tourism

    This article can be accessed at: https://www.scopus.com/pages/publications/85178278292

  • Marketing Strategy for Local Superior Commodities and

    Regional Economic Contributions of Indonesia

    Authors: Senny Luckyardi ; Eddy Soeryanto Soegoto ; Sri Supatmi ; Lia Warlina ; Faridah Hj Hassan

    DOI: 10.15549/jeecar.v9i1.866

    Abstract:

    To boost the development of a regional agricultural sector, a wider scope of superior commodities can be used. It certainly would contribute a lot to regional and national economic sustainability. Therefore, the stakeholders need to formulate an effective and efficient marketing strategy to balance the supply and demand of agricultural products and improve farmers’ welfare. Marketing strategies in each country were differently influenced by several factors ranging from geography, politics, and people’s consumption patterns. This study compares the marketing strategies for leading agricultural commodities in Indonesia and Uzbekistan to obtain a new formula for marketing agricultural products. Uzbekistan is considered one of the countries in Central Asia that has a lot in common with Indonesia, especially in the agricultural sector, and vice versa. This study aims to develop a marketing strategy for enhanced regional commodities and see how significant the economic contribution of the Garut region is on a national scale. The Literature review is used as a research method. We also conducted a case study and field survey in the Garut region, one of the agriculture centers in Indonesia. The results also indicate that a marketing strategy can boost the economy of a specific area. It can be useful for local governments and business entities when developing effective strategies to deal with the national economy and for monitoring of farmer effectiveness. © 2022, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author Keywords:

    Agricultural; Commodities; Marketing; Strategy; Sustainability

    This article can be accessed at https://www.scopus.com/pages/publications/85124372114

  • Marketing Strategy for Local Superior Commodities and Regional Economic Contributions of Indonesia

    Marketing Strategy for Local Superior Commodities and Regional Economic Contributions of Indonesia

    Authors: Senny Luckyardi ; Eddy Soeryanto Soegoto ; Sri Supatmi ; Lia Warlina ; Faridah Hj Hassan

    DOI: 10.15549/jeecar.v9i1.866

    Abstract:

    To boost the development of a regional agricultural sector, a wider scope of superior commodities can be used. It certainly would contribute a lot to regional and national economic sustainability. Therefore, the stakeholders need to formulate an effective and efficient marketing strategy to balance the supply and demand of agricultural products and improve farmers’ welfare. Marketing strategies in each country were differently influenced by several factors ranging from geography, politics, and people’s consumption patterns. This study compares the marketing strategies for leading agricultural commodities in Indonesia and Uzbekistan to obtain a new formula for marketing agricultural products. Uzbekistan is considered one of the countries in Central Asia that has a lot in common with Indonesia, especially in the agricultural sector, and vice versa. This study aims to develop a marketing strategy for enhanced regional commodities and see how significant the economic contribution of the Garut region is on a national scale. The Literature review is used as a research method. We also conducted a case study and field survey in the Garut region, one of the agriculture centers in Indonesia. The results also indicate that a marketing strategy can boost the economy of a specific area. It can be useful for local governments and business entities when developing effective strategies to deal with the national economy and for monitoring of farmer effectiveness. © 2022, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author Keywords:

    Agricultural; Commodities; Marketing; Strategy; Sustainability

    This article can be accessed at https://www.scopus.com/pages/publications/85124372114

  • Regional Competitive Advantage of Agriculture as the Leading Sector 

    in Garut Regency, West Java Province, Indonesia

    Authors: Warlina, Lia ; Soegoto, Eddy Soeryanto ; Supatmi, Sri ; Oktafiani, Dina ; Jatnika, Rakhmat

    DOI: DOI: 10.15549/jeecar.v10i1.1084

    Abstract

    This research aims to determine agriculture as the leading sector for regional competitive advantage in the Garut Regency. The method used was Location Quotient, Shift-Share Analysis, and Klassen Typology to classify the sectors and determine the structural pattern of economic development in the Garut Regency. The findings of Location Quotient indicate that agriculture is the leading sector in Garut Regency. The shift-share calculation shows that agriculture has the highest national share and the most significant growth change but has a negative value on proportional shift (industry mix) and differential shift (competitive effect). Based on the Klassen typology, the agricultural sector is in Quadrant II, the developed but depressed industry. The results showed that the agriculture, forestry, and fisheries sector in Garut Regency has a competitive advantage, but it has not been supported structurally in West Java Province. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author Keywords

    agriculture; competitive advantages; Garut Regency; regional; sector

    This article can be accessed at https://www.scopus.com/pages/publications/85146905241?