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  • Directorate of Student Affairs Unikom Holds Coordination Meeting to Strengthen Synergy Between Student Organizations and Advisors

    Directorate of Student Affairs Unikom Holds Coordination Meeting to Strengthen Synergy Between Student Organizations and Advisors

    BANDUNG, UNIKOM – On Tuesday, February 10, 2026, the Student Affairs Directorate of Indonesian Computer University (UNIKOM) held a Student Affairs Coordination Meeting in Room 4310, Campus I. The event was conducted in two sessions and aimed to strengthen the governance of Student Organizations (ORMAWA) while aligning work programs for the 2025/2026 academic year.

    The first session of the meeting was attended by Student Affairs advisors and advisors of the Student Activity Units (UKM). The second session continued with the chairpersons of Student Organizations (ORMAWA), including the heads of the Student Legislative (BLM), Student Executive Board (BEM), Student Associations (HIMA), and UKM for the period 2025–2026.

    The coordination meeting served as a strategic forum for the Student Affairs Directorate to convey information on the annual ORMAWA activity agenda and to reaffirm organizational administrative mechanisms. Topics discussed included room reservation procedures, activity funding proposals, correspondence management, and permits for both on- and off-campus activities.

    In addition to providing information, the event featured discussion sessions and exchanges of views between faculty advisors, student organization advisors, and the leadership of the Student Affairs Directorate regarding the dynamics of student organizations. The forum was also used to evaluate challenges faced by ORMAWA and to formulate collaborative solutions to improve the quality of mentoring and organizational performance.

    In his remarks, the Director of Student Affairs at UNIKOM, Andrias Darmayadi, S.IP., M.Si., Ph.D., emphasized the importance of careful planning in organizational management. He stated that every ORMAWA must have a clear annual work program so that each activity and competition has a measurable direction and purpose.

    According to him, the student period is a strategic moment to develop personal capacity through various positive activities such as committees, competitions, training, and other self-development programs. All of these activities are expected to be reported through the Student Activity Assessment System (SPAK) as part of a competency development record, which will become one of the requirements for final project registration. He further emphasized that this policy is not intended to burden students, but rather represents the institution’s effort to encourage balanced growth in hard skills and soft skills. Learning, he added, does not only take place in the classroom, but also through organizational experience and student activities.

    At the end of the event, the Student Affairs Directorate expressed hope for stronger collaboration between faculty advisors and ORMAWA, as well as the optimal use of funding and administrative time until the end of the period. Through focused and well-planned synergy, UNIKOM is committed to creating a productive, professional, and competitive student ecosystem. (Directorate of Hms & Pro)

    Translated by: Gengria/DMUnikom

  • Taekwondo Student Activity Unit of UNIKOM Wins Three Medals at ITN Open IX 2026, Sets Sights on National and International Stages

    Taekwondo Student Activity Unit of UNIKOM Wins Three Medals at ITN Open IX 2026, Sets Sights on National and International Stages

    BANDUNG, UNIKOM – The Taekwondo Student Activity Unit (UKM) of Universitas Komputer Indonesia (UNIKOM) has once again demonstrated its sporting excellence by securing three medals at the Institut Taekwondo Nusantara (ITN) Open IX 2026, held at the Gymnasium of Universitas Pendidikan Indonesia on February 14–15, 2026.

    The West Java provincial-level championship attracted more than 2,600 athletes representing 24 regional branches of Taekwondo Indonesia and hundreds of dojangs across West Java, making it one of the most competitive tournaments of the year.

    At the prestigious event, themed “Be The Champions,” the UNIKOM contingent claimed one silver medal and two bronze medals in the Senior category. This achievement reflects the consistency of the university’s athlete development programs and its strong commitment to supporting students’ talents and interests in sports. The medalists are as follows: Rahadi Aditia Mardani, Communication Science (Class of 2022) – Silver Medal (Senior Kyorugi Under 80 kg) ; Yusya Raditya, Informatics Engineering (Class of 2024) – Bronze Medal (Senior Kyorugi Under 68 kg) ; Nova Azzahra Putri, Visual Communication Design (Class of 2024) – Bronze Medal (Senior Individual Female Poomsae)

    The Institut Taekwondo Nusantara (ITN) Open IX 2026 featured two main categories: Kyorugi (sparring) and Poomsae (forms), conducted under official World Taekwondo regulations. The Kyorugi category emphasizes speed, strategy, and physical endurance in combat, while Poomsae focuses on technical precision, strength, and harmony of movement.

    Satria Indra Praja Persada, S.Ds., M.M., Advisor of the UNIKOM Taekwondo Club, expressed his pride in the athletes’ accomplishments. He stated that the success was the result of hard work, discipline, and unwavering determination throughout the preparation period.

    Preparations for the championship were carried out over approximately one month through an intensive training program involving all club members under the guidance of professional coach Rizal, who serves as instructor (sabeum). The training program concentrated on enhancing techniques, competitive strategies, and physical conditioning to face the highly competitive tournament atmosphere.

    Fahri, Vice Chair and Team Manager of the UNIKOM Taekwondo Club, emphasized that winning three medals serves as an initial motivation to aim higher. According to him, the achievement is the product of solid collaboration among athletes, coaches, and the institution’s full support. Moving forward, the UNIKOM Taekwondo Club is targeting participation in higher-level competitions, both nationally and internationally.

    The participation and achievements of UNIKOM’s student-athletes further reinforce the university’s commitment to fostering a campus environment that excels not only academically but also actively promotes character building, sportsmanship, and competitiveness through outstanding student activities. (Directorate of Hms & Pro)

    Translated by: Salma/DMUnikom

  • Pencak Silat Student Activity Unit of UNIKOM Achieves National Success, Secures Silver and Bronze Medals at Bandung Lautan Api Championship 7 2026

    Pencak Silat Student Activity Unit of UNIKOM Achieves National Success, Secures Silver and Bronze Medals at Bandung Lautan Api Championship 7 2026

    BANDUNG, UNIKOM – The Pencak Silat Student Activity Unit (UKM) of the Universitas Komputer Indonesia (UNIKOM) has once again achieved commendable success at the Bandung Lautan Api Championship 7, held at the Gymnasium of Universitas Pendidikan Indonesia (UPI), Bandung, on 24–25 January 2026. This national-level competition brought together pencak silat athletes from various regions of Indonesia, competing in categories ranging from early childhood to university students.

    The championship featured competitions in various categories, including TGR (Single, Double, Team) Art, Creative Solo, and Competitive Match, in both under and open classes. In addition to competing for gold, silver, and bronze medals, the organizing committee also awarded titles for Overall Champion I, II, and III in each age category, as well as the titles of Best Male and Female Competitive Athletes.

    In this competition, the UNIKOM contingent successfully secured several silver and bronze medals across various match and art categories. This achievement stands as evidence of the consistent coaching and fighting spirit of UNIKOM’s student-athletes.

    The Advisor for the Pencak Silat Student Activity Unit of UNIKOM, Dr. Ony Widilestariningtyas, S.E., M.Si., Ak., CA., expressed her appreciation and pride in the team’s dedication. According to her, this success is the result of the discipline, hard work, and never-give-up mentality demonstrated by the athletes throughout the preparation and competition process. She hopes that this achievement will not be a fleeting moment but will serve as motivation to continuously improve quality and bring honor to UNIKOM’s name in future events.

    Preparation for the championship was conducted through an intensive training program lasting approximately one and a half months. This program included integrated technical and physical strengthening. Technically, athletes honed their skills in various movements such as throws, scissors sweeps, and kicks, which were adapted to the latest 2025 Indonesian Pencak Silat Association (IPSI) regulations. Meanwhile, physical training focused on improving muscle strength, agility, and endurance, including using the beep test method to measure athletes’ stamina capacity in facing match intensity.

    Meanwhile, the Head of the UNIKOM Pencak Silat Student Activity Unit, Najwa Salsabila, expressed her pride in the team’s achievement. She assessed that the entire long process, from training to the matches, has yielded proud results. However, evaluations are still being conducted to improve physical and technical aspects to be able to compete at higher competition levels in the future.

    The UNIKOM students who achieved success in this event include: Najwa Salsabila (Business Management) – Bronze (Women’s Match Class C), Sasmitha Fajria Sari (Architectural Engineering) – Bronze (Women’s Match Class C), Muhammad Farid Alhamdani (Visual Communication Design) – Bronze (Men’s Match Class B), Anita Nuraghnia (Architectural Engineering) – Bronze (Women’s Match Class A), M. Wafi Alawi (Accounting) – Bronze (Men’s Match Class B), M. Aris Azfa Assathin S (Information Systems) – Bronze (Men’s Match Class D), Hary Kurniawan (Information Systems) – Bronze (Men’s Match Class C), Al-Farrel (Communication Science) – Silver (Men’s Match Class C), Naila Hasna Huwaida (English Literature) – Bronze (Women’s Single Bare-Hand Art), Muhammad Zhafran Tahsin Talaohu (Architectural Engineering) – Silver (Men’s Single Bare-Hand Art)

    This series of achievements further reinforces UNIKOM’s commitment to supporting the development of student interests, talents, and character through competitive and high-achieving student activities. The Pencak Silat Student Activity Unit of UNIKOM is expected to continue serving as a platform for fostering student-athletes who are not only technically excellent but also uphold sportsmanship and the nation’s cultural values. (Directorate of Hms & Pro)

    Translated by: Salma/DMUnikom

  • How Important is Financial Inclusion for the Performance of MSMEs?

    How Important is Financial Inclusion for the Performance of MSMEs?

    Author: Febriansyah A. ; Syafei M.Y. ; Narimawati U. ; Chochole T. ; Stakic A.J.

    DOI: 10.14453/aabfj.v18i5.04

    Abstract:

    This research explores the significance of financial inclusion for the performance of micro, small, and medium enterprises (MSMEs). Employing a mixed-method approach comprising qualitative and quantitative analyses, including descriptive and structural equation modeling analyses, the study gathers primary data through distributed questionnaires to MSMEs. The validity of the data is assessed through validity, reliability, and goodness-of-fit tests. Findings from previous research indicate a significant positive impact of financial inclusion on the performance of MSMEs, suggesting a strong relationship between financial inclusion and MSME performance. This correlation implies that increased financial inclusion enhances MSME performance, underscoring the crucial role of financial inclusion in fostering the growth and success of micro and small enterprises. The research informs government efforts to boost financial inclusion, enhancing MSME performance. Improved access to financial institutions in Indonesia for MSMEs is expected to lead to enhanced sales growth, customer expansion, and increased profitability, ultimately benefiting the broader economy. © 2024, University of Wollongong. All rights reserved.

    Author Keywords:

    Financial Inclusion; MSMEs; MSMEs Performance; Performance
    This article can be accessed at https://www.scopus.com/pages/publications/85215119012

  • Adoption of Integrated Micro Banking Systems in Microfinance Institutions:An Analysis Using the Theory Acceptance Model

    Adoption of Integrated Micro Banking Systems in Microfinance Institutions:An Analysis Using the Theory Acceptance Model

    Author: Eti Kusmiati ; Lita Wulantika; Irfan Rizki Gumilar; Eka Yuliana; Prima Satriya Januarta

    DOI: 10.14453/aabfj.v18i5.05

    Abstract:

    This study examines the adoption of Integrated Micro Banking System technology using the Theory Acceptance Model in PT Lembaga Keuangan Mikro (MFI). Employing quantitative research methods with descriptive and associative approaches, the study focused on users of the Integrated Micro Banking System at PT LKM Garut Regency. A total of 83 individuals were sampled using a census sampling technique. Data was analysed using the Structural Equation Method – Partial Least Square (SEM-PLS). The findings showed that all six hypotheses developed supported the researchers’ initial guesses. Perceived Usefulness, Perceived Ease of Use, Perceived Trust, and Attitude, directly or indirectly, can explain and predict users’ adoption of Integrated Micro Banking System technology. Therefore, these results serve as a valuable reference, especially for the management team of Microfinance Institutions in adopting technology and formulating relevant policies. © 2024, University of Wollongong. All rights reserved.

    Author Keywords:

    Integrated Micro Banking System; Microfinance Institutions; Theory Acceptance Model


    This article can be accessed at https://www.scopus.com/pages/publications/85215129743

  • Students of the Communication Science Study Program Visit Pikiran Rakyat Media Industry: Exploring Digital Media Transformation

    Students of the Communication Science Study Program Visit Pikiran Rakyat Media Industry: Exploring Digital Media Transformation

    BANDUNG, UNIKOM – Familiarizing students with the media industry is importance, especially for Communication Science students, as this sector is evolving dynamically alongside the acceleration of digitalization, platform convergence, and changes in audience behavior. On Tuesday, February 10, 2026, students from the Communication Studies Program, Faculty of Social and Political Sciences (FISIP), Universitas Komputer Indonesia (UNIKOM) conducted an academic visit to the Pikiran Rakyat Daily Office located at Jalan Asia Afrika No. 77, Bandung. The activity was attended by seventh-semester students enrolled in the Media Management and Crisis and Public Relations Strategy courses, as part of the implementation of industry-based learning.

    The visit was a strategic step in bridging theoretical understanding in the classroom with the actual dynamics of the media industry, particularly in facing the ongoing digital transformation. The group of students was welcomed directly by the PR FM Marketing Communication (Marcom) team, Aris Hermansyah, Editor of Pikiran Rakyat Media Network (PRMN), Rahmi Nurfajriani, and the PRMN Editorial Secretariat, Lusi Nurhayati.

    During the meeting, students received a comprehensive presentation on the organizational structure, editorial workflow, news production process, and corporate strategies in maintaining credibility and media business sustainability amid changes in public information consumption patterns. The participants’ enthusiasm was evident in the many questions asked by the students, with the phenomena of platform transformation, digital integration, and strengthening institutional reputation becoming the main focus of the interactive discussion. At the end of the activity, students were invited to tour the company to see directly the editorial activities of PR, PRMN, and PRFM radio.

    The head of the activity, Muflih Fadil Mahdi, said that the experience gained from the activity provided a contextual understanding of media company management practices. According to him, direct interaction with practitioners opened up new perspectives on the operational complexity of media companies and the application of communication strategies in crisis situations.

    Meanwhile, the lecturer in charge of the course, Dr. Ir. Yuni Mogot, M.Si., CPR., revealed that industrial visits are an integral part of the OBE-based curriculum designed to strengthen student competencies. “In addition to broadening students’ knowledge of media company management, this activity is expected to improve students’ analytical and adaptive capacities in understanding media management integration and communication strategies that are responsive to challenges in the digital era,” she said.

    Through the student visit to PT. Pikiran Rakyat, UNIKOM reaffirmed its commitment to providing an applied, relevant, and industry-aligned learning process to produce outstanding graduates ready to contribute in the professional world. (Directorate of Hms & Pro)

    Translated by: Riska/DMUnikom

  • Accelerating the Transformation toward an AI Ready Campus, UNIKOM Holds Google AI Training for Lecturers and Educational Staff

    Accelerating the Transformation toward an AI Ready Campus, UNIKOM Holds Google AI Training for Lecturers and Educational Staff

    BANDUNG, UNIKOM – In accelerating digital transformation based on artificial intelligence (AI), Universitas Komputer Indonesia (UNIKOM) held a Workshop Experience: “Accelerating the Transformation to Artificial Intelligence Ready Campus” on Thursday, February 12, 2026, at the 17th floor Auditorium. This activity is part of the institution’s strategic steps in strengthening the acceleration towards becoming a World Class University, which is the result of strategic collaboration between the Vice Rector IV for Digital Technology & ICT, International Programs & Center of Excellence, Deputy Vice Rector IV, INFRANET Directorate, PTDSI Directorate, and the Eduplus Team.

    The Google AI training was divided into two sessions. The first session was intended for lecturers, focusing on strengthening the use of AI in the Tri Dharma Perguruan Tinggi (Three Pillars of Higher Education), particularly in research. Meanwhile, the second session was attended by UNIKOM educational staff and was aimed at optimizing AI to support the efficiency of administration and academic services.

    In his opening remarks, Vice Rector IV for Digital Technology & ICT, International Programs & Center of Excellence, Prof. Zainal Arifin Hasibuan, Ph.D., emphasized that achieving World Class University status cannot be realize individually, but rather through the collective efforts from entire academic community. “The transformation towards an AI Ready Campus is a strategic leap that requires a change in mindset from a traditional approach to a smart technology-based work system,” said Prof. Zainal.

    Furthermore, Prof. Zainal stated that AI not only functions as a tool, but also as an enabler that significantly accelerates academic and administrative processes. He also reminded the importance of mastering technology so that the academic community does not become passive users, but rather capable of controlling the technology.

    In the first session, Deputy Vice Rector IV, Adam Mukharil Bachtiar, S.Kom., M.T., Ph.D., delivered training material on the use of Gemini AI by introducing the concept of prompt AI and its various features. The lecturers practiced using Gemini to compile examples of community service projects and real case-based research. The activity continued with material presented by the second speaker, Director of PTDSI, Irfan Dwiguna Sumitra, S.Kom., M.Kom., Ph.D., who presented optimizing NotebookLM as an artificial intelligence assistant for research learning in higher education and the use of Google Workspace features to support digital collaboration, document management, and work system integration in the campus environment.

    In the second session, in addition to receiving training material on the use of Gemini AI by introducing the concept of AI prompts and various outstanding features from the same speaker, the staff was given the task of creating sample official letters using AI templates tailored to the work needs of each unit, so that the use of technology became contextual and applicable.

    As a form of evaluation and learning reflection, several selected lecturers and educational staff were given the opportunity to briefly present the results of the training tasks they had completed in front of other participants. The presentations featured various examples of research projects, community service designs, and AI-based letter formats that had been adjusted to the needs of the work units. The evaluation session not only showed the participants’ level of understanding but also became a space for sharing practices and inspiration for AI implementation within UNIKOM.

    Through AI training with a practice-based approach, intensive mentoring, and the integration of real cases in each session, UNIKOM is committed to building an AI Ready Campus ecosystem that is not only adaptive to global technological developments but also capable of producing competitive academic innovations at the international level. (Directorate of Hms & Pro) 

    Translated by: Riska/DMUnikom

  • UNIKOM Welcomes a Visit from Pikiran Rakyat Media, Strengthening Strategic Collaboration in Education and Digital Media Transformation 

    UNIKOM Welcomes a Visit from Pikiran Rakyat Media, Strengthening Strategic Collaboration in Education and Digital Media Transformation 

    BANDUNG, UNIKOM — On Tuesday, February 10, 2026, Universitas Komputer Indonesia (UNIKOM) welcomed a visit from the management team of Pikiran Rakyat. The team was led by Pikiran Rakyat’s General Manager, Gatot Riyadi, S.T., M.M. They welcomed directly by the Rector of UNIKOM, Prof. 3 Prof. HC. Dr. Ir. Eddy Soeryanto Soegoto, M.T., accompanied by the Director of Public Relations and Protocol of UNIKOM, Dr. Ir. Yuni Mogot, M.Si., CPR., and the Head of the Public Relations and Public Information Communication Division, Arif Try Cahyadi, M.Ds. 

    Held in the Rector’s Room on the 15th floor of the UNIKOM Smart Building, the meeting served as a momentum to strengthen the synergy between technology-based higher education institutions and the national media industry. Several strategic points were discussed, including strengthening UNIKOM as a strategic partner of Pikiran Rakyat, developing a robotics-based campus, UNIKOM’s achievements as a pioneer of champion campuses, and its latest achievements in the field of digital ICT, which surpassed participants from Korea and Japan. 

    On this occasion, Prof. Eddy said that UNIKOM is developing an artificial intelligence (AI)-based curriculum as part of its academic transformation to address future industry challenges. He was also appreciated for his new mandate as Chairman of APTISI West Java for the 2025-2030 period, which is expected to strengthen collaboration and competitiveness among private universities in West Java. 

    In an interview, Dr. Ir. Yuni Mogot, M.Si., CPR., emphasized that institutional relations with the media play an important role and need to be continuously maintained. “Partnerships with the media are not limited to publications but also include strategies for building institutional reputation and expanding the reach of information to the public,” she said. 

    Furthermore, Dr. Yuni also hopes that future cooperation can be expanded in various fields. One of them is the upcoming anniversary event of Pikiran Rakyat on April 24, 2026, which is planned to feature Agus Harimurti Yudhoyono as a speaker, with the opportunity for collaboration in organizing a public lecture at UNIKOM. In addition, the scientific writing training collaboration for lecturers that was previously implemented is considered important to be revived, to encourage academic research results to be more easily understood and accessed by the wider community through the mass media. 

    Meanwhile, Gatot Riyadi, S.T., M.M., said that the visit began with a gathering to strengthen the long-standing partnership between Pikiran Rakyat and UNIKOM. He also expressed his appreciation and congratulations on the election of the UNIKOM Rector as Chairman of APTISI West Java. According to him, UNIKOM’s development demonstrates a real contribution to education and active participation in the media ecosystem. During the meeting, the two parties discussed various forms of collaboration that could be implemented in the future. He hoped that the good relationship between Pikiran Rakyat as a media company and UNIKOM as an educational institution could make a positive contribution to the development of West Java. 

    Regarding the upcoming agenda, Mr. Gatot revealed that there are various educational products, research results, and innovations from UNIKOM that have the potential to be published more widely through the Pikiran Rakyat media network. He highlighted UNIKOM’s excellence in the field of robotics as one of its distinctive strengths that should be introduced to the public. Through this collaboration, it is hoped that the quality and benefits of UNIKOM’s products and research results will become more widely known and accepted and have a broader impact on the public. 

    The visit from Pikiran Rakyat to UNIKOM reaffirms the shared commitment to building a productive, collaborative, and sustainable partnership between education and media. This synergy is expected to strengthen knowledge dissemination, improve public literacy, and accelerate the digital transformation of higher education in Indonesia, particularly in West Java. (Directorate of Hms & Pro)

    Translated by: Riska/DMUnikom

  • Unikom Makes it onto The British Council’s Global Priority Campus List Ready to Partner with 23 Top Universities in the UK 

    Unikom Makes it onto The British Council’s Global Priority Campus List Ready to Partner with 23 Top Universities in the UK 

    BANDUNG, UNIKOM — Universitas Komputer Indonesia (UNIKOM) has once again reinforced its international standing after being selected as one of the Indonesian universities included in the priority list for collaborative partnerships with leading universities in the United Kingdom. The institution represents one of West Java’s prominent private universities joining 23 other Indonesian universities in a global collaboration scheme initiated by the British Council.

    The announcement was delivered by Indonesia’s Vice Minister of Higher Education, Science, and Technology, Stella Christie, following a directive from President Prabowo Subianto to strengthen international higher education partnerships, particularly by bringing top UK universities members of the Russell Group to collaborate with Indonesian institutions. This strategic agenda was further advanced during the visit of Sir Steve Smith and a delegation of UK universities to Jakarta on 4–5 February 2026.

    This collaboration is a concrete follow-up to the Indonesian President’s directive to expand Indonesia’s academic partnerships with the world’s top universities, particularly members of the Russell Group, which is known as a consortium of leading research universities in the UK. The 23 British universities involved in this initiative have a global reputation for innovation, reputable scientific publications, and the development of leading research-based technology. The British partner universities involved in this collaboration include: Cardiff University, Durham University, King’s College London, Lancaster University, Newcastle University, Queen’s University Belfast, Royal College of Arts, Royal Holloway, University of London, University of Aberdeen, University of Birmingham, University of Bristol, University of Dundee, University of Edinburgh, University of Essex, University of Glasgow, University of Leicester, University of Liverpool, University of Nottingham, University of Sheffield, University of St Andrews, University of Warwick, University of Westminster, and University of York

    Through these partnerships, opportunities for joint research, collaborative classes, faculty and student exchanges, and the strengthening of technology-based innovation ecosystems have opened up. In addition, opportunities for doctoral (Ph.D.) studies for faculty members have expanded through the LPDP scholarship scheme and strategic partnerships with the world’s best universities, including highly reputable global institutions such as Stanford University.

    The leadership of UNIKOM Rector, Prof. 3 Prof. HC. Dr. Ir. Eddy Soeryanto Soegoto, M.T., who currently also serves as Chair of APTISI West Java, further strengthens the existence and strategic position of Private Higher Education Institutions (PTS) in West Java within the international collaboration network. This role serves as a strategic driver in encouraging PTS in West Java to become more competitive, adapt to digital transformation, and build sustainable global partnerships.

    As a pioneer of digital-based champion campuses, UNIKOM has strong relevance in this collaboration. Its strengths in digital transformation, information systems, and technological innovation form a strategic foundation for strengthening international-standard research partnerships. UNIKOM’s participation in this initiative also reaffirms the institution’s commitment to supporting the national agenda of higher education internationalization and enhancing the global competitiveness of Indonesia’s human resources. (Directorate of Hms & Pro, compiled from various sources)

  • Graduate School  of UNIKOM Holds Personal Branding Seminar to Encourage Students to Build Professional Reputation Early

    Graduate School  of UNIKOM Holds Personal Branding Seminar to Encourage Students to Build Professional Reputation Early

    BANDUNG, UNIKOM – On Friday, January 30, 2026, the Graduate School of Universitas Komputer Indonesia (UNIKOM) held an inspiring academic forum entitled “Personal Branding: Elevating Your Future – Mastering Personal Branding for the Global Career”. The activity was an implementation of the Marketing Management course in the Master of Management Study Program and was conducted online via Zoom Meeting with participation from students, academics, practitioners, and the general public.

    Present on the occasion was the Vice Rector for Academic and Student Affairs of UNIKOM, Prof. Dr. Umi Narimawati, Dra., S.E., M.Si., M.Pd., who in her remarks stated that the theme of personal branding is a highly relevant and strategic program. According to her, every individual essentially wants to have a good image and reputation, so the ability to build personal branding becomes a fundamental need in the era of global competition. Prof. Umi appreciated the Dean of the Graduate School, the student committee, and the speakers who had contributed to organizing the event. “This is a very beneficial moment, especially for participants who are learning how to build and manage personal branding to support their future careers. Formal education is not only about improving academic competence but must also be accompanied by enhancing one’s professional image and reputation,” she expressed.

    Furthermore, Prof. Umi emphasized that personal branding is not only important for those who already have a big name but must actually be built starting from the university period. Students need to learn how to position themselves, recognize their strengths, and communicate their value consistently and authentically. According to her, this is also a form of support for the learning process designed by the Dean of the Graduate School in the course being taught. Finally, Prof. Umi also invited students to continue creating, improving competence, and contributing as an excellent young generation in supporting the vision of a sustainable Golden Indonesia 2045. “In the future, competencies must be even more extraordinary. Keep creating and build your reputation with integrity,” she concluded.

    Meanwhile, the Dean of the UNIKOM Graduate School, Assoc. Prof. Dr. Rahma Wahdiniwaty, Dra., M.Si., explained that this activity was part of the students’ major project for the Marketing Management course. Students not only study marketing mix theories such as product, price, place, promotion, people, process, physical evidence, and promise, but also implement them in the context of personal branding as a “self-product” that possesses value and differentiation. “Branding is an intangible asset that greatly determines success, whether in the business, professional, or academic world. The concept of branding is not only attached to products or services but also to individuals,” she asserted.

    The seminar featured Rizqi Ghassani, M.I.Kom., RFP, Director of ESM Public Speaking Center, as the main speaker who presented strategies for building personal branding through effective communication and strengthening public speaking skills and brand identity. The activity was moderated by Muhamad Fahad Alfarisi, S.I.Kom., a Master of Management student. The enthusiasm of the participants was evident from their active participation throughout the discussion sessions.

    Through this webinar, UNIKOM reaffirms its commitment to producing master’s graduates who are not only academically excellent but also capable of building a strong professional reputation, adapting to digital transformation, and being ready to compete at the global level. (Directorate Hms & Pro)

    Translated by: Salma/DMUnikom