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  • Strategi Pemasaran Ekowisata di Uzbekistan dan Indonesia

    Strategi Pemasaran Ekowisata di Uzbekistan dan Indonesia

    Penulis: Novia Yuliarni, Ratih Hurriyati, Disman, Heny Hendrayati, Lia Warlina

    DOI: 10.15549/jeecar.v10i4.1359

    Abstrak

    Penelitian ini bertujuan untuk membandingkan strategi pemasaran ekowisata di Uzbekistan dan Indonesia. Penelitian strategi pemasaran ekowisata di Uzbekistan menggunakan tinjauan pustaka. Namun, ekowisata di Indonesia menggunakan model untuk menguji bagaimana pengalaman ekowisata memengaruhi kepuasan dan loyalitas wisatawan. Penulis menggunakan pemodelan persamaan struktural dengan 400 wisatawan yang telah mengunjungi Ekowisata Kawah Putih di Jawa Barat, Indonesia. Menurut temuan penelitian, industri ekowisata Uzbekistan memiliki dampak positif yang lebih signifikan terhadap ekonomi dan masyarakat negara. Hasil menunjukkan bahwa pengalaman ekowisata yang positif di Indonesia meningkatkan kepuasan dan loyalitas wisatawan, yang merupakan hal penting dalam strategi pemasaran. Dampak dari penelitian ini adalah bahwa semua pemangku kepentingan di sektor ekowisata harus meningkatkan strategi pemasaran yang dapat meningkatkan kepuasan wisatawan. Akibatnya, wisatawan akan kembali mengunjungi destinasi ekowisata lainnya. © 2023, Institute of Eastern Europe and Central Asia. Semua hak dilindungi undang-undang.

    Kata kunci: loyalitas destinasi; ekowisata; pemasaran; kepuasan; pengalaman wisata

    Artikel ini dapat diakses di https://www.scopus.com/pages/publications/85164109617

  • Job Satisfaction as A Mediator in Improving Employee Performance Through Talent and Knowledge Management

    Authors: Bayu Indra Setia ; Tjutju Yuniarsih ; Mohammad Fakry Gaffar ; Edi Suryadi ; Azhar Affandi ; Tatik Rohmawati

    DOI: 10.15549/jeecar.v9i5.1060

    Abstract

    This study aims to analyze Job Satisfaction as a Mediator in Improving Employee Performance through Talent and Knowledge Management. The data analysis used is verification analysis. The population is focused on 16 logistics service companies in the city of Bandung. The analytical tool used is the Structural Equation Model (SEM)-PLS, data obtained through questionnaires to 160 employees. The findings reveal that talent management and knowledge management make a positive contribution to job satisfaction, either partially or simultaneously, which has an impact on employee performance. This is because logistics services will always innovate in accordance with good knowledge management and talent management, therefore employees are required to express their thoughts, ideas and abilities to achieve all of this. This research adds to knowledge about how logistics service companies can manage talented employees and knowledge management that can lead to increased job satisfaction which has an impact on employee performance. © 2022, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    employee performance; job satisfaction; knowledge management; Talent management

    This article can be accessed at: https://www.scopus.com/pages/publications/85141387054

  • Purchase Decision in Terms of Content Marketing and E-Wom on Social Media

    Purchase Decision in Terms of Content Marketing and E-Wom on Social Media

    Authors: Raeny Dwi Santy, Reggina Andriani

    DOI: 10.15549/jeecar.v10i6.1502

    Abstract

    This study examined how Generation Z consumers decide whether or not to buy skincare products based on Marketing Content and Electronic Word-of-Mouth (e-WOM) on Instagram. The study was conducted quantitatively, employing descriptive and verification research techniques. The study employed analytical techniques such as multiple linear regression analysis to discover that, while e-WOM had no influence on purchase decisions, marketing content had a moderate influence. However, a simultaneous examination of marketing content and electronic word-of-mouth revealed a significant influence on purchasing decisions. As a result, when viewing skincare products online, potential customers’ perceptions of content marketing and e-WOM would influence their decision-making process, potentially leading to a purchase decision. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    content marketing; e-WOM; purchase decision

    This article can be accessed at https://www.scopus.com/pages/publications/85178144157

  • Influencer Marketing Strategy of Start-Up Company as the Provider of Fast-Moving Consumer Goods (FMCG) Products in Indonesia

    Authors: Tine Agustin Wulandari, Mohammad Iqbal Assidiq

    DOI: 10.15549/jeecar.v10i4.1365

    Abstract

    Influencer marketing is one of the digital marketing strategies currently used by many companies. The purpose of this research is to find out and describe the influencer marketing strategy implemented specifically by an application-based FMCG product provider (start-up company) in Indonesia to market FMCG products such as fruits, vegetables, milk, and others that have a relatively short product life, using a qualitative approach and descriptive study. The results showed that the influencer marketing strategy implemented by an application-based FMCG product provider consists of four stages: determining (making), managing relationships, monitoring, and evaluating (measuring) influencer’s marketing campaigns. Research conclusion, this strategy is a repeated cycle. The last stage (evaluation or measure) is the input to determine the influencer marketing in the next campaign. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    application-based; FMCG products; influencer marketing; marketing strategy; start-up company

    This article can be accessed at https://www.scopus.com/pages/publications/85164202630

  • Development of Micro Small-Medium Business in Asian Countries (Indonesia, Malaysia, Philippines, and Thailand): A Comparison in Accounting Behavior

    Authors: Sri Dewi Anggadini, Senny Luckyardi, Surtikanti

    DOI: 10.15549/jeecar.v10i3.1300

    Abstract

    This study examines how to support and improve micro, small, and medium enterprises (MSMEs) in ASEAN countries, which have been hit hard by the COVID-19 pandemic. This study employs a qualitative research method, which emphasizes observing and examining the substance and meaning of the phenomena more deeply. The research found that the success of MSMEs in Indonesia depends on factors like the business sector, size, financial management, and digital technology use. Similarly, MSMEs policies in Malaysia, Philippines, Thailand, and Indonesia can help increase state income, but require investment in areas like human resources, finance, and marketing. The study aims to provide insights into the strengths and weaknesses of MSMEs in these countries to help promote their development. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    digitization; financial accounting; MSMEs; resources

    This article can be accessed at https://www.scopus.com/pages/publications/85162022013

  • Repurchase Intention as A Marketing Strategy: A Case Study on Dental Clinics in Bandung City, Indonesia

    Author: Yogi Suprayogi ; Ratih Hurriyati ; Vanessa Gaffar ; Edi Suryadi ; Puspo Dewi Dirgantari ; Raeni Dwi Santy ; Nurul Hutami Ningsih

    DOI: 10.15549/jeecar.v9i5.1061

    Abstract

    This study aims to develop a marketing strategy by increasing patient satisfaction and influencing repurchase intention. A quantitative methodology with online data dissemination to 158 respondents who had treated teeth at dental clinics in Bandung, Indonesia. Analysis of the questionnaire data using the PLS-SEM data analysis technique. The findings show that clinic reputation, dentist, and technology affect patient satisfaction, and patient satisfaction is a mediating variable that affects repurchase intention. The reputation of the clinic, dentist, and technology that is felt directly by the patient will affect patient satisfaction. Furthermore, fulfilled patient satisfaction will raise the patient’s repurchase intention in the future. The impact of this research is that business actors engaged in dental clinics can develop marketing strategies that can increase patient satisfaction so that patients make repurchase intentions after visiting their dental clinics. © 2022, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    clinic reputation; dentist; patient satisfaction; repurchase intention; technology

    This article can be accessed at: https://www.scopus.com/pages/publications/85141189665

  • Animation Video Design as Promotion for Nature School

    as Habituation of Green Lifestyle

    Authors: Yully Ambarsih Ekawardhani ; Didi Subandi ; Bisma Hikmah Kurniadi

    DOI: 10.15549/jeecar.v10i4.1361

    Abstract

    This article explains the creation of an animated video design to promote a nature school. Conducted in two stages, the method used to process data is the promotion mix, in the form of deepening the marketing 7Ps mix model representing: product, price, promotion, place, people, physical evidence, and processes. Need to tell readers what 7 P is about. Meanwhile, the creation of the work uses art-based research for capturing activities in the nature school environment to become an animated video design based on informal education, has a passion for raising students’ awareness of green lifestyles. Currently, it is still constrained by the number of participants registered. Meanwhile, the various activities carried out involve the surrounding nature and are directed to produce works and activities for students. The result is an animated video design that is able to provide an overview of the positive activities in school. In conclusion, this video will attract potential applicants to continue becoming students and reinforce a green lifestyle. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author Keywords

    animation; green lifestyle; nature school; promotion; video design

    This article can be accessed at https://www.scopus.com/pages/publications/85164185389?

  • The Role of the Indonesian Government in the Era of Banking Disruption Innovation

    Author: Poni Sukaesih Kurniati, Suryanto

    DOI: 10.15549/jeecar.v9i1.881

    Abstract

    Digital disruption innovation in the financial services industry is an innovation that has succeeded in changing the financial industry landscape, starting from its structure, technology, and marketing model. The emergence of the Financial Technology (Fintech) industry marks a disruptive innovation in the financial services industry. This study aims to analyze the role of the Indonesian government in the era of banking disruption. The research method used was descriptive analysis with a qualitative approach—data obtained through interviews and literature study, Bank Indonesia, the Indonesian Fintech Association, and the National Bank Association. Before the research started, the validity of the data was first tested. The results of the study state that the government encourages banking and fintech to grow side by side and is directed to collaborate immediately. The role of the government as a regulator has been performed by the Indonesian Financial Services Authority (OJK) and Bank Indonesia (BI, Central Bank of Indonesia) by issuing various regulations. The study concluded that there are three areas that regulators need to monitor and guard, including misuse of public funds, protection of the public, private data, and money laundering. © 2022, Institute of Eastern Europe and Central Asia. All rights reserved.

    Keywords: Banking; Disruption; Fintech; Government Role

    This article can be accessed at https://www.scopus.com/pages/publications/85124364446

  • A Review of Business Development Methods in Entrepreneurship

    Authors: Eddy Soeryanto Soegoto, Agis Abhi Rafdhi, Rizky Jumansyah, Dina Oktafiani, Marwito Wihadi

    DOI: 10.15549/jeecar.v10i4.1354

    Abstract

    This research aims to analyze the types of startup business development methods and their relations to entrepreneurship. The research was conducted using exploratory research, which focuses on various types of startup business methods within the scope of entrepreneurship and describes them qualitatively. According to the analysis findings, several business startup development methods are relevant to today’s business developments, including lean startup, lean canvas, design thinking, and agile. One of the four approaches, lean startup, is widely employed in establishing new enterprises. Lean startup is a business model in which the client serves as a trial object for the product being created in order to collect immediate feedback and make modifications depending on the demands of the consumer. In conclusion, entrepreneurship facilitated the presence of startup businesses by prioritizing meeting customer needs in accordance with the methods used to maximize business profits. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    entrepreneurship; startup business; startup company

    This article can be accessed at https://www.scopus.com/pages/publications/85164169240