BANDUNG, UNIKOM – Familiarizing students with the media industry is importance, especially for Communication Science students, as this sector is evolving dynamically alongside the acceleration of digitalization, platform convergence, and changes in audience behavior. On Tuesday, February 10, 2026, students from the Communication Studies Program, Faculty of Social and Political Sciences (FISIP), Universitas Komputer Indonesia (UNIKOM) conducted an academic visit to the Pikiran Rakyat Daily Office located at Jalan Asia Afrika No. 77, Bandung. The activity was attended by seventh-semester students enrolled in the Media Management and Crisis and Public Relations Strategy courses, as part of the implementation of industry-based learning.
The visit was a strategic step in bridging theoretical understanding in the classroom with the actual dynamics of the media industry, particularly in facing the ongoing digital transformation. The group of students was welcomed directly by the PR FM Marketing Communication (Marcom) team, Aris Hermansyah, Editor of Pikiran Rakyat Media Network (PRMN), Rahmi Nurfajriani, and the PRMN Editorial Secretariat, Lusi Nurhayati.
During the meeting, students received a comprehensive presentation on the organizational structure, editorial workflow, news production process, and corporate strategies in maintaining credibility and media business sustainability amid changes in public information consumption patterns. The participants’ enthusiasm was evident in the many questions asked by the students, with the phenomena of platform transformation, digital integration, and strengthening institutional reputation becoming the main focus of the interactive discussion. At the end of the activity, students were invited to tour the company to see directly the editorial activities of PR, PRMN, and PRFM radio.
The head of the activity, Muflih Fadil Mahdi, said that the experience gained from the activity provided a contextual understanding of media company management practices. According to him, direct interaction with practitioners opened up new perspectives on the operational complexity of media companies and the application of communication strategies in crisis situations.
Meanwhile, the lecturer in charge of the course, Dr. Ir. Yuni Mogot, M.Si., CPR., revealed that industrial visits are an integral part of the OBE-based curriculum designed to strengthen student competencies. “In addition to broadening students’ knowledge of media company management, this activity is expected to improve students’ analytical and adaptive capacities in understanding media management integration and communication strategies that are responsive to challenges in the digital era,” she said.
Through the student visit to PT. Pikiran Rakyat, UNIKOM reaffirmed its commitment to providing an applied, relevant, and industry-aligned learning process to produce outstanding graduates ready to contribute in the professional world. (Directorate of Hms & Pro)
Translated by: Riska/DMUnikom