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  • Omnichannel Quality: The New Imperative of Purchase Intention

    Among Fashion Retail Market

    Authors: Lisnawati ; Ratih Hurriyati ; Disman ; Vanessa Gaffar ; Edi Firdaus

    DOI: 10.15549/jeecar.v10i6.1504

    Abstract

    The challenge for the new normal era lies in the changing habits of fashion retail consumers after the COVID-19 pandemic. This study investigates how omnichannel service quality influences consumer purchase intention for fashion products in the post-pandemic era. The research method used was verification, with 400 retail fashion SME consumers in Indonesia as respondents during the pandemic. Path analysis was employed as the data analysis technique. The results indicate that the level of omnichannel service quality has a significant impact on purchase intention among fashion retail consumers. Additionally, this study contributes to understanding the dimensions of omnichannel retailing service quality that positively influence purchase intention. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author Keywords

    omnichannel service quality; omnichannel technology; online-to-offline (O2O) business model

    This article can be accessed at https://www.scopus.com/pages/publications/85178307366?

  • Improving The Quality of Financial Statements and The Survival of MSMES Through Digital Economy: The Case of Indonesia and Malaysia

    Authors: Adeh Ratna Komala, Dony Waluya Firdaus

    Abstract

    This research aims to assess the extent to which the digital economy influences the quality of financial statements and the survival of MSMEs in Indonesia and Malaysia. This research used an analysis unit of 201 MSMEs registered in the Indonesian Chamber of Commerce and Industry and a literature review on the digital economy of MSMEs in Malaysia. The analytical approach was then utilized to examine validity, reliability, classical assumptions, analysis path, and hypothesis testing using the t-test in SPSS version 23.0. The results of hypothesis testing in this research show that the digital economy affects the quality of financial statements and has a unidirectional relationship with strong categories. These findings suggest that the digitalization of the economy is critical for MSMEs because it lowers operational costs and exposes them to a broader range of potential customers. MSMEs must be technologically literate for their businesses to grow and survive in response to market demands. The issue in Indonesian MSMEs is that they need direct access to financial services, resulting in lower operational profitability and difficulty obtaining profits. Technology literacy becomes a solution for ensuring business continuity. Like Indonesia, Malaysia is also concerned about MSMEs’ business sustainability, which inspired them to achieve the goal of making Malaysia the center of economic digitalization. This goal would involve technological advances, indicating that MSMEs in Indonesia and Malaysia can improve their financial gain through digital transformation. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    Digital economy; MSMEs; quality of financial statements

    This article can be accessed at: https://www.scopus.com/pages/publications/85172761968

  • Sunk Cost Analysis of Frequency Spectrum Auction Prices in Indonesia Using Data Envelopment Analysis

    Authors: Siti Kurnia Rahayu ; Aju Widya Sari

    DOI: 10.15549/JEECAR.V9I1.879

    Abstract

    The purpose of this study is to investigate the sunk cost argument on the auction price of the frequency spectrum by measuring the efficiency of the frequency license fee paid by the auction winner. The efficiency method employs a nonparametric approach, namely Data Envelopment Analysis (DEA) with the Linear Programming method, with the hypothesis model tested using Path Analysis. The dataset under consideration was Indonesia’s Big Three Service Providers (2015-2020). The results show that the spectrum auction price is efficient in its impact on service prices, revenues, and income taxes. The spectrum auction price has no effect, lending credence to the argument that the spectrum auction price is considered a sunk cost in the telecommunications industry. The research reason is that the higher the auction price, combined with the lower cost of service due to high competition, the harder it is for small businesses to win the auction. The winning bidder will remain under the control of the prominent organizers, so the government issues a merger policy for small businesses to compete in spectrum auction bids. © 2022, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    Capital Expenditure; Income Tax; Revenue; Service Pricing; Spectrum License Fee

    This article can be accessed at: https://www.scopus.com/pages/publications/85141149946

  • Skills and Functioning Departmentalization in Improving The Effectiveness of Digitalization of Accounting Systems

    Authors: Lilis Puspitawati, Nadya Shaffira, Pearl Fafa Bansah

    DOI: 10.14453/aabfj.v18i5.06

    Abstract

    Business sustainability is an essential issue in the age of globalization, and it reinforces the value of quality information in the strategic decision-making process. Management accounting information systems are alleged to have a strategic role in producing quality accounting information, which is ultimately influenced by managerial considerations and the level of workforce expertise. This study seeks to identify the substances that influence the efficacy of management accounting information systems. Quantitative analysis was performed to find out the association between the variables tested. Questionnaires have been sent to 132 managerial accountants from Indonesian state-owned businesses. The method of selection used consisted of simple random sampling, and the resultant sample size for this study was 72 participants. The data were analyzed using Structural Equation Modeling (SEM) on Lisrel software version 8.5. The investigation’s findings reveal that skill and departmentalization are substantially related to the effectiveness of management accounting information systems. Nevertheless, this needs to be reinforced by business strategy elements. The present investigation revealed that the competencies and tasks performed by departmentalized business units play a substantial part in the effectiveness of establishing a management accounting information system in Indonesian state-owned firms. © 2024, University of Wollongong. All rights reserved.

    Author keywords

    Business Sustainability; Departmentalization; Digital Business Model; Strategic Information; User Ability

    This article can be accessed at https://www.scopus.com/pages/publications/85215106019

  • Modeling Islamic Marketing Research Using Vosviewer Application: 

    A Bibliometric Analysis

    Authors: Rizky Jumansyah ; Natasha Puspa Dewi ; Eddy Soeryanto Soegoto ; Senny Luckyardi ; Sevdie Alshiqi

    DOI: 10.15549/jeecar.v10i1.1090

    Abstract

    This study aims to carry out a bibliometric analysis on Islamic marketing using the VOSviewer program. This study uses a quantitative descriptive method. The data used in this study are search results based on the keyword “Islamic Marketing” sourced from Google Scholar using publish or perish software. From the search results, we found 1000 articles published in the 2018-2022 range. The results show that research on Islamic marketing increased in 2019 and 2020 but decreased significantly in 2022. In conclusion, this study is needed to demonstrate the significance of undertaking bibliometric analysis, particularly in the area of Islamic marketing. It is expected that this study will serve as a model for future research in terms of conducting and identifying research topics, particularly in the field of Islamic marketing. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author Keywords

    analysis; bibliometric; Islamic marketing; modeling; VOSviewer

    This article can be accessed at https://www.scopus.com/pages/publications/85146843407?

  • The Influence of Product Creativity on Competitive Advantage

    Authors: Trustorini Handayani ; Muhammad Gian ; Niël A. Kruger

    DOI: 10.15549/jeecar.v9i5.1057

    Abstract

    This research aimed to explore and analyse the influence of product creativity on competitive advantages in Micro, Small, or Medium Enterprises (MSMEs) within the ceramic centres in Plered Purwakarta. Given that competition in ceramic MSMEs has been becoming steadily more challenging, this research speaks to a practical challenge that must be addressed for their continued survival within this region. The method used in this study is descriptive verificative and is accomplished through regression and correlation analysis techniques. The sample in this study is 65 respondents. The study’s descriptive analysis results found that of the total population of ceramic workers in the sample, 65.9% of them were sufficiently creative. When analysing the subconstructs of creativity used in this study, “product novelty” indicators were the highest, with the lowest indicator being “product transformation”. The variable value of competitive advantage total score of 63.4% indicates that the target population is quite competitive regarding “price advantage” indicators. However, they scored low on general competition level indicators. © 2022, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    competitive advantage; product creativity

    This article can be accessed at: https://www.scopus.com/pages/publications/85141413740

  • The Family Principle in Economy: Understanding The Concept And Practical Challenge

    Author: Arjuna Rizaldi

    DOI: 10.15549/jeecar.v9i1.876

    Abstract

    This research aims to delineate how the family principle has been regarded and understood in Indonesia’s Economy. Furthermore, it seeks to comprehensively understand the family principle to prevent further misconceptions or multi-interpretations. The method used is the qualitative approach that is based on literary studies. Besides providing the advantage of being exploratory in nature, the approach is suitable for studies in the environment of economic theory as researchers attempt to gain understanding through the thoughts and interpretation building of significant figures in the Indonesian economy. Overall, it is evident that cooperation and competition are the two crucial and equally important elements of the family principle to understand the concept comprehensively. Thus, the research concluded that both concepts had been integrated into the family principle as coopetition, whereas all economic institutions recognized by the constitution simultaneously compete and cooperate. © 2022, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    Competition; Cooperation; Cooperative; Coopetition; Economy; Family Principle; SMEs

    This article can be accessed at: https://www.scopus.com/pages/publications/85124351061

  • Promotion and Experiential Marketing on Purchasing Decisions 

    Mediated by e-WOM in Coffee SMES

    Authors: Nizar Alam Hamdani ; Noviearti Widiasih ; Irfan Rizki Gumilar ; Anggun Oktavia Herlianti ; Soni Mulyawan Setiana

    DOI: 10.15549/jeecar.v10i6.1512

    Abstract

    This study aimed to determine the effect of promotion and experiential marketing on buying decisions mediated by electronic Word-of-Mouth (e-WOM) in coffee SMEs. This research is quantitative research by distributing questionnaires. The research sample is 100 respondents with the Cochran formula. Data collection in this study used an ordinal and was measured using a Likert scale. Data analysis was carried out using SEM-PLS with the help of smart PLS. The results of the study indicate that purchasing decisions are significantly impacted by experiential marketing. It demonstrates how experiential marketing’s sense, feeling, thinking, acting, and relating components are frequently used by marketers to influence consumer decisions. e-WOM marketing is significantly impacted by experiential marketing. It demonstrates that experience marketing impacts coffee SMEs’ use of e-WOM marketing. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author Keywords

    e-WOM; experiential marketing; promotion; purchase decision

    This article can be accessed at https://www.scopus.com/pages/publications/85178103114?

  • A Business Model for Private Higher Education in a Digitalized Era

    Authors: Senny Luckyardi, Yogi Suprayogi, Eddy Soeryanto Soegoto, Gordana Pesakovic

    DOI: 10.14453/aabfj.v18i5.08

    Abstract

    The higher education sector is embroiled in a continuous digital transformation process, resulting in a significant need for an innovative business model need for an innovative business model. Private universities are required to survive amidst competition in this digital era. The need for an innovative business model is reinforced by the fact that Student Satisfaction (SS) still needs to improve at Private Universities in West Java, Indonesia. This research develops a Smart University Image (SUI) as a novelty in a new business model to increase SS. In addition, SUI was developed because brand image theory was deemed insufficient and inconsistent from a semantic or functional standpoint when applied to a smart university (SU). The SUI dimensions developed are Cognitive, Conative, Emotive, and Collaborative. This research also aims to develop and test the SUI model synthesized from Relationship Marketing. A quantitative method is used in this research using proportional purposive sampling data collection techniques. The questionnaire distribution was based on the criteria of respondents who were second and third-year students at private universities (PU) in West Java, Indonesia, and were classified as SU. The data analysis used Structural Equation Modeling (SEM), partial model test, and Sobel test to determine the strength of the mediation role in this research model. The findings of this research state that the SUI relationship significantly affected SS, which means it is appropriate to be applied to new business models in the higher education sector. The recommendations from this research findings are that private universities need to develop business models that apply high technology to create student engagement and SS in the framework of a smart university. © 2024, University of Wollongong. All rights reserved.

    Author keywords

    Private Higher Education; Smart University Image; Student Satisfaction

    This article can be accessed at https://www.scopus.com/pages/publications/85215120863

    Model Bisnis untuk Perguruan Tinggi Swasta di Era Digitalisasi

    Penulis: Senny Luckyardi, Yogi Suprayogi, Eddy Soeryanto Soegoto, Gordana Pesakovic

    DOI: 10.14453/aabfj.v18i5.08

    Abstrak

    Sektor pendidikan tinggi terlibat dalam proses transformasi digital yang berkelanjutan, sehingga menimbulkan kebutuhan signifikan akan model bisnis inovatif. Universitas swasta dituntut untuk bertahan di tengah persaingan di era digital ini. Kebutuhan akan model bisnis inovatif diperkuat oleh fakta bahwa Kepuasan Mahasiswa (SS) masih perlu ditingkatkan di Universitas Swasta di Jawa Barat, Indonesia. Penelitian ini mengembangkan Citra Universitas Cerdas (SUI) sebagai kebaruan dalam model bisnis baru untuk meningkatkan SS. Selain itu, SUI dikembangkan karena teori citra merek dianggap tidak memadai dan tidak konsisten dari sudut pandang semantik atau fungsional ketika diterapkan pada universitas cerdas (SU). Dimensi SUI yang dikembangkan adalah Kognitif, Konatif, Emotif, dan Kolaboratif. Penelitian ini juga bertujuan untuk mengembangkan dan menguji model SUI yang disintesis dari Relationship Marketing. Metode kuantitatif digunakan dalam penelitian ini dengan menggunakan teknik pengumpulan data purposive sampling proporsional. Distribusi kuesioner didasarkan pada kriteria responden yang merupakan mahasiswa tahun kedua dan ketiga di universitas swasta (PU) di Jawa Barat, Indonesia, dan diklasifikasikan sebagai mahasiswa cerdas (SU). Analisis data menggunakan Structural Equation Modeling (SEM), uji model parsial, dan uji Sobel untuk menentukan kekuatan peran mediasi dalam model penelitian ini. Temuan penelitian ini menyatakan bahwa hubungan SUI secara signifikan mempengaruhi SS, yang berarti sesuai untuk diterapkan pada model bisnis baru di sektor pendidikan tinggi. Rekomendasi dari temuan penelitian ini adalah universitas swasta perlu mengembangkan model bisnis yang menerapkan teknologi tinggi untuk menciptakan keterlibatan mahasiswa dan SS dalam kerangka universitas cerdas. © 2024, University of Wollongong. Semua hak dilindungi undang-undang.

    Kata kunci penulis

    Pendidikan Tinggi Swasta; Citra Universitas Cerdas; Kepuasan Mahasiswa

    Artikel ini dapat diakses di https://www.scopus.com/pages/publications/85215120863

  • Indonesia – China Relations in The Natuna Sea Dispute Resolution: Struggle for Sovereignty

    Authors: Andrias Darmayadi ; Ervina Nabilah Purnamasari

    DOI: 10.15549/jeecar.v9i1.870

    Abstract

    This study aims to analyze the process of resolving the Natuna sea dispute between Indonesia and China to obtain their respective sovereignty. The Natuna Sea is one of the outermost waters in Indonesia, which is unilaterally claimed by China at the South China Sea (indicated with dash lines on Figure 1). This claim overlaps with Indonesia’s Exclusive Economic Zone (EEZ) in the Natuna Sea. As a result of this claim, many Chinese fishermen are free to go in and out of catching fish in Natuna Waters with illegal fishing status. The method used in this research was qualitative and descriptive research. The data collection technique was based on a literature study and was strengthened by interviewees. The study results show that this dispute resolution process is carried out through two approaches, namely the international law approach and the diplomatic approach. Because through these two approach strategies, this dispute resolution can be accomplished very comprehensively. The legal approach was taken by submitting a Diplomatic Protest Note to China. Also, the diplomatic approach was taken by Indonesia and other ASEAN countries within the ASEAN Way framework. © 2022, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    China; Dispute resolution; Indonesia; Natuna Sea

    This article can be accessed at: https://www.scopus.com/pages/publications/85124347434