BANDUNG, UNIKOM – Universitas Komputer Indonesia (UNIKOM) hosted a comparative study visit from Universitas Medika Suherman on Tuesday, September 2, 2025. The event, held online via Zoom Meeting, discussed the application and utilization of social media in digital marketing and new student admission strategies (PMB) at UNIKOM.
Universitas Medika Suherman (UMS) is a private university in Cikarang, Bekasi, West Java, founded by the Sentra Medika Hospital Group and focusing on the field of health. Universitas Medika Suherman chose UNIKOM as a comparative study partner because of its reputation as one of the leading universities capable of optimally utilizing digital technology to support the promotion and management of PMB.
On this occasion, Universitas Medika Suherman was represented by its Rector, Dr. Triseu Setianingsih, SKM., MKM., accompanied by the Head of LPMI, Amrulloh Ibnu Kholdun, S.E, M.M., Vice Rector for Education and Student Affairs, Ns. Retno Anggraini, S.Kep, M.Kes, Vice Rector for Human Capital, Finance, and Assets, Antonius Mudhita Kumara, S.M, M.M, as well as the Head of the Marketing Bureau and his team.
Meanwhile, from UNIKOM, the Vice Rector II for Resources, Assoc. Prof. Dr. Agus Riyanto, S.T., M.T., CSBA., represented the Rector of UNIKOM, Prof. Dr. Ir. H. Eddy Soeryanto Soegoto, M.T, Director of General Administration, Assoc. Prof. Dr. Adeh Ratna Komala, S.E., M.Si., CERA., Director of New Student Admissions, Yudistira Soegoto, S.Kom., M.Kom, Head of the Digital Marketing Division, Sri Pernia Warakmulty, S.Kom., M.Kom, Head of the Public Relations and Public Information Division, Arif Try Cahyadi, S.Ds., M.Ds, Head of the Protocol Division, Agung Nugraha, S.I.Kom., and Head of the Rectorate Secretariat, Nuriah Vani Ramdhiani, S.Kom.
UNIKOM Vice Rector II for Resources, Assoc. Prof. Dr. Agus, expressed his hopes for the comparative study in his speech. “As a campus based on Information Technology (IT), we hope that the collaboration between UNIKOM and Universitas Medika Suherman will not only be limited to marketing and social media utilization, but will also expand to education, research, and other fields. I am confident that this collaboration will create strong synergy, resulting in better achievements, both in terms of IT and health,” he concluded.
The Rector of Medika Suherman University, Dr. Triseu Setianingsih, expressed her appreciation for the opportunity to share knowledge from UNIKOM. “We hope that through this comparative study, Universitas Medika Suherman can adopt UNIKOM’s best practices in developing digital marketing strategies and improving the quality of new student admissions at our campus,” she said.
On this occasion, UNIKOM shared its experiences on effective social media strategies to reach prospective students, build institutional image, and optimize digital communication. In addition, the discussion also covered data management systems and digital marketing-based promotional innovations, which are UNIKOM strengths.
The series of activities was interactive, featuring discussions, Q&A sessions, and technical presentations delivered by UNIKOM digital marketing team. Through this benchmarking study, both universities reaffirmed their commitment to continue building cooperation and sharing experiences in facing the challenges of the digital era in higher education. (Directorate of Hms & Pro)
