Bandung, UNIKOM – STIE Bisnis Internasional Indonesia (STIE BII) once again held a Studium Generale with the theme “Navigating the Digital Landscape: Opportunities and Challenges for Virtual Branding and Supply Chains.” The event, held at the STIE BII Campus in Bekasi Regency, featured various academic experts and practitioners discussing the challenges and opportunities in virtual branding and digital-based supply chains.
Prof. Dr. Ir. H. M. Yani Syafei, M.T., CSBA., Head of STIE BII, served as one of the featured speakers. In his presentation, he highlighted the importance of utilizing technology to support supply chain efficiency and build strong digital branding strategies. He emphasized that digitalization in the supply chain can enhance transparency, optimize operations, and accelerate the distribution of goods and services in the era of globalization.
Furthermore, the event featured Abdisamad Abdirahman Omar, Ph.D., Director of the African Institute for Multidisciplinary Studies (AIMS) Somalia, who is also a lecturer at the University of Hargeisa, Somalia, and a researcher at Ankara Haci Bayram Veli University, Turkey. In his session, he discussed how technological developments such as the Internet of Things (IoT) and Blockchain have transformed the global supply chain landscape. He stated that these technologies provide greater transparency in the distribution flow of goods and expedite logistics processes through more accurate data-driven systems.
Moreover, Abdisamad reviewed the challenges in virtual branding, particularly for businesses seeking to build customer trust in the digital realm. He stressed that a strong brand image must be built through effective digital communication strategies, including the use of social media, data-driven marketing, and personalized customer experiences.
Participants attending the event came from various academic and industrial backgrounds, all interested in understanding how digital transformation can assist them in facing global competition. The activity also benefited participants by providing e-certificates, networking opportunities, and new insights into digital branding and technology-based supply chains.
Through this event, STIE BII further strengthens its position as an institution committed to developing academic and industrial understanding of the challenges of digitalization. This Studium Generale served not only as a forum for scientific discussion but also opened opportunities for collaboration between academics, students, and industry players to create innovative solutions for the digital era.








