BANDUNG, UNIKOM – The Faculty of Economics and Business (FEB) and the Postgraduate Faculty of Universitas Komputer Indonesia (UNIKOM), in collaboration with ESGI – Universitas Airlangga (UNAIR), held an online webinar entitled “Optimizing the Use of Artificial Intelligence for Research: Improving Research Quality with AI.” This event was held on Friday, February 28, 2025, at 09.00 – 11.00 WIB via the Zoom platform, which was attended by students and lecturers from study programs in FEB and UNIKOM Postgraduate.
The webinar was opened by UNIKOM’s Vice Rector I for Academic Affairs, Prof. Dr. Umi Narimawati, Dra., S.E., M.Si., M.Pd., who emphasized that the use of artificial intelligence (AI) can improve the efficiency and quality of academic research. “AI is not just a tool, but a solution to speed up analysis, increase accuracy in research, and enrich academic insights. However, its use must still prioritize scientific ethics and integrity,” said Prof. Umi.
As the keynote speaker, Meifaza Ainur Rosyidah, S.A., Research Assistant at CESGS-UNAIR, explained the strategic role of AI in academic research. She highlighted how AI can accelerate data analysis, improve the accuracy of literature, and assist in data-based decision-making. Some of the main points in her presentation included:
1) Utilization of AI in Accounting and Management Research—AI can be used in data analysis automation: AI supports big data processing, financial trend analysis, and automated auditing. (ii) Business and Market Prediction: AI helps researchers in financial forecasting and industry trend-based decision-making; (iii) Intelligent Literature Review: AI accelerates academic reference screening, making it easier to find relevant journals.
2) AI Tools that Support Research Writing and Analysis—Introduction to various AI-based tools: ChatGPT, Grammarly: Assist in academic text drafting and grammar correction; (ii) Zotero, Mendeley: Automatically manage scientific references and citations; (iii) NVivo, Atlas.ti: Analyze qualitative data more systematically; and (iv) Scite.ai, Elicit: Improve the efficiency of finding credible academic sources.
3) Ethics and Limitations in the Use of AI – Highlight the issues of plagiarism, data reliability, and technological limitations in academia so that research remains of high scientific value. AI should not replace the critical thinking of researchers; AI relies on open sources, so it needs to verify credibility. Academic institutions need to set clear guidelines regarding the use of AI in research.
This webinar is an important platform for students and lecturers to understand how AI can improve research effectiveness. Interactive discussions took place during the Q&A session around how to optimize AI in research methodology, quantitative and qualitative data processing, and its use in writing scientific articles. This webinar is also part of the faculty’s strategy in improving the quality of student and lecturer research across study programs by encouraging the responsible use of AI in academic research.
Heads of Study Programs in FEB who attended this event included:
- Assoc. Prof. Dr. Raeni Dwi Santy, S.E., M.Si., CIMA – Head of S1 Management Study Program
- Dr. Rizki Zulfikar, S.E., M.Si – Head of D3 Marketing Management and D3 Finance & Banking Study Programs
- Assoc. Prof. Dr. Sri Dewi Anggadini, S.E., M.Si., Ak., CA – Head of S1 Accounting Study Program
- Assoc. Prof. Dr. Wati Aris Astuti, S.E., M.Si., Ak., CA – Head of D3 Accounting Study Program
As a follow-up to this seminar, FEB and the UNIKOM Postgraduate Faculty will develop special training programs and workshops for lecturers and students to deepen their understanding of the use of AI in research.
Dean of FEB, Prof. Siti Kurnia Rahayu, emphasized that the adoption of AI technology in research must be balanced with strengthening academic competence and scientific ethics. “We will continue to strengthen the insights of lecturers and students in the use of AI to support more innovative, relevant, and quality research. AI is not to replace the role of academics, but as a tool to accelerate and improve the quality of research,” said Prof. Siti Kurnia Rahayu.
With the development of artificial intelligence technology, it is expected that FEB and the UNIKOM Postgraduate Faculty can become pioneers in the use of AI for academic research in Indonesia. The FEB and Postgraduate Faculty are committed to support innovation in research by utilizing the latest technology to create research that has a broad impact on the development of science and industry.







