BANDUNG, UNIKOM – The Faculty of Economics and Business, Universitas Komputer Indonesia (UNIKOM), held a creative content workshop entitled “Level Up Your Content” on Thursday, February 13, 2025. This event took place offline at Smart Building UNIKOM, 10th floor, room 10.010, from 09.00 to 11.00 WIB.
This workshop aims to equip students with the skills to create quality content in the digital era. In an age where digital content is a major factor in building personal branding and business, this training is expected to provide insight and applicable techniques to participants.
The event presented an experienced speaker, M. Febryandhika Fasha R, a 2018 TikTok Awards nominee, Peer App Indonesia Brand Ambassador, and a content creator from the Management Study Program of UNIKOM. With extensive experience in the world of creative content, Fasha shared various strategies to improve the quality and attractiveness of content created by students.
In the workshop session, Fasha explained the importance of understanding the target audiences in the creative process. Participants were taught how to identify the right market segments based on age, location, and audience preferences. He also emphasized technical elements in content creation, such as optimal lighting, appropriate background selection, and attractive layout. Sound quality and visual resolution are also important aspects in creating more professional content.
Fasha also discussed the utilization of data and insight analysis to increase audience engagement. Participants were introduced to various analytics tools that can be used to evaluate content performance and improve future strategies. He emphasized the importance of consistency, confidence, and positive spirit in building a loyal audience.
The workshop was attended by 32 students and academicians from UNIKOM’s Faculty of Economics and Business, including Assoc. Prof. Dr. Raeni Dwi Santy, S.E., M.Si., CIMA (Head of Management Department), Assoc. Prof. Dr. Sridewi Anggadini, S.E., M.Si., Ak., CA (Head of Accounting S1), Dr. Rizki Zulfikar, S.E., M.Si (Head of D3 Marketing Management and D3 Finance and Banking), and Assoc. Prof. Dr. Wati Aris. Prof. Dr. Wati Aris Astuti, S.E., M.Si., Ak., CA (Head of D3 Accounting). These academicians show full support for the development of student creativity in the field of digital content.
High enthusiasm was seen from the active interaction of participants who asked many questions and shared experiences about the digital world. One of the participants, Rizky, a 5th semester student, revealed that the material presented was very relevant to building personal branding on social media. He thought that this workshop provided new insights that can be directly applied in daily content creation.
Furthermore, the workshop also provided hands-on practice sessions. Participants had the opportunity to apply content creation techniques using their own devices. Fasha provided direct feedback on the participants’ work and shared tips to improve the quality of their content production. This session provides valuable experience for students.
With this workshop, UNIKOM students are expected to be more prepared and skilled in competing in the digital field, especially in the creative industry. UNIKOM’s Faculty of Economics and Business is committed to continue organizing educational activities that are relevant to the times. In the future, UNIKOM plans to hold more trainings and seminars that discuss the latest digital trends, to prepare students for the increasingly competitive world of work. (Directorate of Hms & Pro)









