BANDUNG, UNIKOM — On Thursday, November 27, 2025, the West Java Regional Branch of the Indonesian Higher Education Publishers Association (APPTI) held a Regional Working Meeting (Mukerwil) at an auditorium on the 8th floor of the Dean’s Office Building, Universitas Islam Bandung (Unisba). This annual event was held to strengthen collaboration among university publishers, develop strategic work programs, and prepare the West Java delegation for the APPTI 2025 National Working Meeting (Mukernas) with the theme “The Adoption of Artificial Intelligence Technology in the Book Publishing Ecosystem.”
At the Mukerwil and Mukernas events, UNIKOM Press, under the Directorate of Journals and Scientific Publications led by the Director Assoc. Prof. Dr. Poni Sukaesih Kurniati, S.IP., M.Si., actively participated by presenting the institution’s profile and program proposals, including training to strengthen the competencies of publishing human resources and collaborative initiatives among publishers for standardizing the quality of academic books.
APPTI is a national organization that oversees university publishers throughout Indonesia, aimed at strengthening the scientific publishing ecosystem. On this occasion, the West Java Regional Coordination Committee of APPTI emphasized the importance of synergy between publishers to improve quality, distribution networks, and the competitiveness of scientific publishing at the regional and national levels.
One of the main agendas at this year’s Regional Working Meeting was the election of the Chair of the West Java Regional Branch of APPTI for the 2026 period. In addition, the forum also discussed the preparation of the work program, which will be officially submitted to the 2025 APPTI Mukernas.
The Mukernas began with the presentation of the APPTI Central work report, followed by seminars and national discussions. The work report was presented by several speakers, including 1) Dr. Bambang Wasito Adi, S.H., M.Sc., who presented “The Role of Higher Education Publishers Based on the Book System Law.” The material discussed the strategic role of university publishers in the implementation of the Book System Law (Law 13/2017 & PP 75/2019), improving book quality, equalizing distribution access, and the concept of Quality, Affordability, and Equality; 2) Dadi Ahmadi, S.Sos., M.I.Kom & Book Influencer, presented the topic “Book Sales through Social Media and Communities,” which explained community-based literacy marketing strategies, the use of social media platforms, and the role of book influencers in increasing book exposure and sales; 3) Alga Indria, S.Sn., M.Sn. (Director of ITB Press) presented on the topic of “Book Sales Using Gen AI.” The topic highlighted the use of generative AI in book marketing, the transformation of the publishing business model, and ethical and regulatory challenges, and 4) Erick Wahyudyono (Director of IPB Press) presented “The Success Story of IPB Press,” which outlined operational efficiency tips, innovations, and the expansion of IPB Press in the national academic publishing industry.
The discussion forum continued with the alignment of national work programs involving all regional coordinators. The process included presentations of regional coordinator reports, program proposals, and the establishment of the 2026 strategic agenda. This APPTI 2025 Mukernas concluded with a city tour of Bandung as a symbol of unity and the expansion of networks among Indonesian university publishers. (Directorate of Hms & Pro)
