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  • Marketing Strategy for Local Superior Commodities and Regional Economic Contributions of Indonesia

    Marketing Strategy for Local Superior Commodities and Regional Economic Contributions of Indonesia

    Authors: Senny Luckyardi ; Eddy Soeryanto Soegoto ; Sri Supatmi ; Lia Warlina ; Faridah Hj Hassan

    DOI: 10.15549/jeecar.v9i1.866

    Abstract:

    To boost the development of a regional agricultural sector, a wider scope of superior commodities can be used. It certainly would contribute a lot to regional and national economic sustainability. Therefore, the stakeholders need to formulate an effective and efficient marketing strategy to balance the supply and demand of agricultural products and improve farmers’ welfare. Marketing strategies in each country were differently influenced by several factors ranging from geography, politics, and people’s consumption patterns. This study compares the marketing strategies for leading agricultural commodities in Indonesia and Uzbekistan to obtain a new formula for marketing agricultural products. Uzbekistan is considered one of the countries in Central Asia that has a lot in common with Indonesia, especially in the agricultural sector, and vice versa. This study aims to develop a marketing strategy for enhanced regional commodities and see how significant the economic contribution of the Garut region is on a national scale. The Literature review is used as a research method. We also conducted a case study and field survey in the Garut region, one of the agriculture centers in Indonesia. The results also indicate that a marketing strategy can boost the economy of a specific area. It can be useful for local governments and business entities when developing effective strategies to deal with the national economy and for monitoring of farmer effectiveness. © 2022, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author Keywords:

    Agricultural; Commodities; Marketing; Strategy; Sustainability

    This article can be accessed at https://www.scopus.com/pages/publications/85124372114

  • Regional Competitive Advantage of Agriculture as the Leading Sector 

    in Garut Regency, West Java Province, Indonesia

    Authors: Warlina, Lia ; Soegoto, Eddy Soeryanto ; Supatmi, Sri ; Oktafiani, Dina ; Jatnika, Rakhmat

    DOI: DOI: 10.15549/jeecar.v10i1.1084

    Abstract

    This research aims to determine agriculture as the leading sector for regional competitive advantage in the Garut Regency. The method used was Location Quotient, Shift-Share Analysis, and Klassen Typology to classify the sectors and determine the structural pattern of economic development in the Garut Regency. The findings of Location Quotient indicate that agriculture is the leading sector in Garut Regency. The shift-share calculation shows that agriculture has the highest national share and the most significant growth change but has a negative value on proportional shift (industry mix) and differential shift (competitive effect). Based on the Klassen typology, the agricultural sector is in Quadrant II, the developed but depressed industry. The results showed that the agriculture, forestry, and fisheries sector in Garut Regency has a competitive advantage, but it has not been supported structurally in West Java Province. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author Keywords

    agriculture; competitive advantages; Garut Regency; regional; sector

    This article can be accessed at https://www.scopus.com/pages/publications/85146905241?

  • Smart University Image: Branding Strategy in Private Universities

    Authors: Senny Luckyardi ; Ratih Hurriyati ; Disman ; Puspo Dewi Dirgantari

    DOI: 10.15549/jeecar.v10i6.1508

    Abstract

    This study aims to develop a new construct, Smart University Image (SUI), as a branding strategy in private universities. It is necessary due to the limitations of brand image theory in the context of a Smart University (SU), which is considered inconsistent and insufficient semantically or functionally. The research was analyzed by using Structural Equation Modeling (SEM). The respondents were 215 students from private universities, including in the SU category in West Java Province, one of the provinces with the highest number of private universities in Indonesia. The results showed that Technology Readiness (TR), E-Service Quality (ESQ), and E-Information Quality (EIQ) were significantly influenced by Value Co-Creation (VCC) and SUI at private universities in West Java. VCC is able to mediate the relationship between ESQ, EIQ, and SUI. It is concluded that SUI is an important value of branding strategy through VCC between students and the university. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author Keywords

    branding strategy; private university; Smart University image

    This article can be accessed at https://www.scopus.com/pages/publications/85178278759?

  • Digital Economy Growth in Singapore and Thailand Following the Post-Covid-19 Pandemic

    Digital Economy Growth in Singapore and Thailand Following the Post-Covid-19 Pandemic

    Authors: Sylvia Octa Putri, Alya Soraya Yahya, Azzahra Attahira, Lidya Sisda Nabilasari, Valensya Tamaela

    DOI: 10.15549/jeecar.v10i4.1366

    Abstract

    This research aims to identify the development of the digital economy and its impact on welfare and economic growth in Singapore and Thailand. The two countries allocate a budget for the specific purpose of building a broadband network all over the country. This national broadband network will help bridge the gap digital divide and encourage modern economic development through e-commerce. However, in its application or implementation, there are many differences between the two countries in their achievements. The method used in this study is Qualitative Research Method. It uses the Literature Review Method to understand better the state of digital economy growth in both countries. Based on the comparison of the results, Singapore is far superior in average internet speed. Although high internet speed lags, however, in the field of e-commerce and means of payment electronics, Thailand is much more accessible compared to Singapore. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    digital economy; economic growth; Singapore; Thailand

    This article can be accessed at https://www.scopus.com/pages/publications/85164115311

  • Business Strategy and Use of Information Technology toward ASEAN MSMEs Performance in The Post-Pandemic Crisis

    Authors: Supriyati, Harry Suharman, Taufiq Supriadi

    DOI: 10.15549/jeecar.v10i5.1438

    Abstract

    The primary objective of this study is to investigate the impact of business strategy and the use of Information Technology (IT) on the MSMEs performance in the ASEAN. By understanding the relationship between business strategy, use of IT, and MSMEs performance, the results of this study can explain aspects and indicators that can influence MSMEs performance improvement. The research methodology employed in this study is descriptive. Furthermore, the research design employed by the authors is a descriptive-analytical design incorporating primary and secondary data sources. The data collection techniques were surveys, questionnaires, and literature studies on ASEAN MSMEs. The analysis results indicate that business strategy and the utilization of Information Technology (IT) positively and significantly impact the performance of MSMEs in the ASEAN region. MSMEs that effectively implement strategic business practices and leverage IT demonstrate stronger performance indicators within each country. Therefore, developing the right business strategy and optimally utilizing information technology is essential, as well as improving the performance of MSMEs in facing international market competition. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    ASEAN; business strategy; MSMEs performance; post-pandemic; use of Information Technology

    This article can be accessed at https://www.scopus.com/pages/publications/85172778816

  • Digital Way to Increase Consumer Purchase Intention for Local Fashion Products in Developing Country

    Authors: Ira Valentina Sailalahi ; Ratih Hurriyati ; Agus Rahayu ; Vanessa Gaffar ; Lili Adi Wibowo ;  Puspo Dewi Dirgantari ; Lia Warlina

    DOI: 10.15549/jeecar.v9i5.1070

    Abstract

    This study aims to overview how local fashion products in developing countries can increase consumer purchase intentions for their products digitally. Apply a quantitative approach with online data collected from 100 respondents through a questionnaire that was distributed to those who had been selected. The analysis results show that social media marketing and brand management affect consumer buying interest in collaboration edition local fashion products is 0.551 or 55.10%. The remaining 44.90% (100%-55.10%) is influenced by other variables not examined in this study. This research. The results partially show that social media marketing positively and significantly affects consumer buying interest. Likewise, brand image positively and substantially affects consumer buying interest. Simultaneously, social media marketing and brand image positively and significantly affect consumer buying interest in collaboration edition local fashion products. © 2022, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    brand image; consumer purchase intention; social media marketing

    This article can be accessed at: https://www.scopus.com/pages/publications/85141192204

  • Determination of Individual Taxpayer Compliance in Indonesia: a Case Study

    Author: Sri Dewi Anggadini, Surtikanti, Ari Bramasto, Egi Fahrana

    DOI: 10.15549/jeecar.v9i1.883

    Abstract

    A citizen is required to comply with this obligation to pay taxes following the provisions of a country’s applicable legislation. This study aims to test the impact of tax knowledge, modernize tax administration and taxpayer awareness, and determine which factors have the most significant impact on taxpayer compliance. The study’s research method is descriptive and confirmatory analysis with a quantitative approach, with many samples consisting of 100 respondents. The results show that taxpayer compliance in tax settlement is inextricably linked to factors such as Tax Knowledge, Modernization of the Tax Administration System, and Taxpayer Awareness. It is possible to conclude that Tax Knowledge has a significant positive impact on Taxpayer Compliance. The modernization of the tax administration system has a significant positive effect on taxpayer compliance. Taxpayer Awareness has a significant positive impact on tax compliance in Indonesia. It is possible to explain how independent variables influence taxpayer compliance. This research is essential to encourage taxpayers to comply with their obligations by using a behavioral approach and current tax policies, which will increase economic prosperity in Indonesia. © 2022, Institute of Eastern Europe and Central Asia. All rights reserved.

    Keywords: Modernization of Tax Administration System; Tax Knowledge; Taxpayer Awareness; Taxpayer Compliance

    This article can be accessed at https://www.scopus.com/pages/publications/85124369357

  • Omnichannel Quality: The New Imperative of Purchase Intention

    Among Fashion Retail Market

    Authors: Lisnawati ; Ratih Hurriyati ; Disman ; Vanessa Gaffar ; Edi Firdaus

    DOI: 10.15549/jeecar.v10i6.1504

    Abstract

    The challenge for the new normal era lies in the changing habits of fashion retail consumers after the COVID-19 pandemic. This study investigates how omnichannel service quality influences consumer purchase intention for fashion products in the post-pandemic era. The research method used was verification, with 400 retail fashion SME consumers in Indonesia as respondents during the pandemic. Path analysis was employed as the data analysis technique. The results indicate that the level of omnichannel service quality has a significant impact on purchase intention among fashion retail consumers. Additionally, this study contributes to understanding the dimensions of omnichannel retailing service quality that positively influence purchase intention. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author Keywords

    omnichannel service quality; omnichannel technology; online-to-offline (O2O) business model

    This article can be accessed at https://www.scopus.com/pages/publications/85178307366?

  • Improving The Quality of Financial Statements and The Survival of MSMES Through Digital Economy: The Case of Indonesia and Malaysia

    Authors: Adeh Ratna Komala, Dony Waluya Firdaus

    Abstract

    This research aims to assess the extent to which the digital economy influences the quality of financial statements and the survival of MSMEs in Indonesia and Malaysia. This research used an analysis unit of 201 MSMEs registered in the Indonesian Chamber of Commerce and Industry and a literature review on the digital economy of MSMEs in Malaysia. The analytical approach was then utilized to examine validity, reliability, classical assumptions, analysis path, and hypothesis testing using the t-test in SPSS version 23.0. The results of hypothesis testing in this research show that the digital economy affects the quality of financial statements and has a unidirectional relationship with strong categories. These findings suggest that the digitalization of the economy is critical for MSMEs because it lowers operational costs and exposes them to a broader range of potential customers. MSMEs must be technologically literate for their businesses to grow and survive in response to market demands. The issue in Indonesian MSMEs is that they need direct access to financial services, resulting in lower operational profitability and difficulty obtaining profits. Technology literacy becomes a solution for ensuring business continuity. Like Indonesia, Malaysia is also concerned about MSMEs’ business sustainability, which inspired them to achieve the goal of making Malaysia the center of economic digitalization. This goal would involve technological advances, indicating that MSMEs in Indonesia and Malaysia can improve their financial gain through digital transformation. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    Digital economy; MSMEs; quality of financial statements

    This article can be accessed at: https://www.scopus.com/pages/publications/85172761968

  • Sunk Cost Analysis of Frequency Spectrum Auction Prices in Indonesia Using Data Envelopment Analysis

    Authors: Siti Kurnia Rahayu ; Aju Widya Sari

    DOI: 10.15549/JEECAR.V9I1.879

    Abstract

    The purpose of this study is to investigate the sunk cost argument on the auction price of the frequency spectrum by measuring the efficiency of the frequency license fee paid by the auction winner. The efficiency method employs a nonparametric approach, namely Data Envelopment Analysis (DEA) with the Linear Programming method, with the hypothesis model tested using Path Analysis. The dataset under consideration was Indonesia’s Big Three Service Providers (2015-2020). The results show that the spectrum auction price is efficient in its impact on service prices, revenues, and income taxes. The spectrum auction price has no effect, lending credence to the argument that the spectrum auction price is considered a sunk cost in the telecommunications industry. The research reason is that the higher the auction price, combined with the lower cost of service due to high competition, the harder it is for small businesses to win the auction. The winning bidder will remain under the control of the prominent organizers, so the government issues a merger policy for small businesses to compete in spectrum auction bids. © 2022, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    Capital Expenditure; Income Tax; Revenue; Service Pricing; Spectrum License Fee

    This article can be accessed at: https://www.scopus.com/pages/publications/85141149946