BANDUNG, UNIKOM – In the midst of intense competition in the world of education, communication skills and personal branding are the main keys for the younger generation to achieve success in various fields. Realizing the importance of this, the Communication Science Study Program of FISIP Universitas Komputer Indonesia (UNIKOM) again carried out Community Service (PKM) activities on Friday, January 31, 2025. PKM activities were held at SMK Kartika XIX-2 Bandung with the theme “Build Your Future: Mastering Communication and Personal Branding for Gen Z during the Transition of High School Students to College Students.” This activity is an implementation of the Crisis and Public Relations Strategy (Kristrahum) course. The purpose of this PKM activity is to provide information and education to students who will continue their education to the university level in order to know the importance of personal branding and communication skills.
In the PKM activities of Lecturers and Students at SMK Kartika XIX-2, Yenny Yuningsih, S.Pd., as Vice Principal of Curriculum, Dean of FISIP UNIKOM Assoc. Prof. Dewi Kurniasih, S.IP., M.Si., lecturer in the Crisis and PR Strategy course Dr. Desayu Eka Surya, S.Sos., M.Si., CICS., Lecturer of Communication Science Study Program, Lecturer of Government Science Study Program and Lecturer of FIKOM Unisba as well as resource person Ferra Martian, S.I.Kom., M.I.Kom.
R. Rahma Kinasih, as the Chief Executive in this PKM activity, presented a report that “this PKM activity aims to improve communication skills and good personal branding, with a total of 22 students and members of the student council of SMK Kartika XIX – 2 Bandung, we hope that the goals benefited students and improved the human resources of the student council itself to be maximized when organizing.” She said.
The remarks as well as the opening of the event were delivered by Dr. Desayu Eka Surya S.Sos, M.Si., CICS., as the lecturer in charge of the Kristrahum course, who expressed her gratitude to the school for being pleased to attend and warmly welcoming and facilitating PKM activities. Desayu also said that “PKM activities are part of public relations activities. This is a momentum for students of the Communication Science Study Program of FISIP UNIKOM to implement their public relations theory and practice because this ability will be able to help companies to improve, maintain, and build their organizational image, so we routinely carry out PKM activities,” said Desayu.
On this occasion the Vice Principal of Curriculum Yenny Yuningsih, S.Pd., who represented the Principal of SMK Kartika XIX – 2, in her remarks, Yenny revealed that “We are grateful for the visit of all lecturers and students of the Communication Science Study Program FISIP UNIKOM who were present. Hopefully this collaboration and PKM activities can run successfully and our students can gain knowledge and communication skills and increase their learning motivation” she concluded. Then the event was continued with speakers from the resource person, Ferra Martian, S.I.Kom., M.I.Kom., who delivered material on how to be skilled in branding and communication during the transition of students to students. There are several important points conveyed including: 1). How to be recognized as someone who has characteristics without having to image. 2). Personal Branding. 3). How to communicate fluently. 4). Tips so as not to be afraid of public speaking.
At the end of the event, a plaque was handed over by the Dean of FISIP UNIKOM to the school, followed by the submission of a certificate given by the Kristrahum course lecturer and handover of souvenirs by the chief executive. The event was completed with documentation session together with all participants.
Community Service Activities (PKM) carried out by the Communication Science Study Program of FISIP UNIKOM at SMK Kartika XIX-2 Bandung is a very positive step in equipping the younger generation with communication and personal branding skills that are needed in the current globalization era. (Directorate of Hms & Pro)