BANDUNG, UNIKOM — The Faculty of Economics and Business (FEB) of Universitas Komputer Indonesia (UNIKOM) continues to strengthen the implementation of the AI for Business Curriculum through the Sandboxing Workshop: Prototyping Business Ideas with AI. The event was held on Thursday, January 8, 2026, on the 10th floor of the Smart Building UNIKOM and was attended by the academic community within FEB UNIKOM who are directly involved in the AI Sandboxing ecosystem. The workshop was designed as a structured practice space to bridge the concept of learning with real experiments and implementation.
Also present at the event were the Heads of Study Programs at FEB UNIKOM, Sandbox AI lecturers and instructors, and Sandbox AI for Business student participants. The presence of these various roles reflects a strong academic synergy in building a practice- and innovation-based learning ecosystem.
The coordinator of Sandboxing AI for Business Curriculum of FEB UNIKOM, Assoc. Prof. Dr. Isniar Budiarti, S.E., M.Si., in her opening remarks stated that the sandboxing approach allows lecturers and students to develop prototypes of artificial intelligence-based business ideas in a systematic, applicable, and contextual manner in line with the needs of the business world.
Meanwhile, Dean of FEB UNIKOM, Prof. Dr. Siti Kurnia Rahayu, S.E., M. Ak., Ak., CA., emphasized the importance of consistency in overseeing the implementation of the AI for Business Curriculum so that it does not stop at the conceptual level. She stated that sandboxing is a strategic instrument to ensure that the integration of AI in learning, research, and community service runs focused and collaborative and produces a real impact on the development of graduate competencies.
Deputy Vice Rector IV, Adam Mukharil Bachtiar, S.Kom., M.T., Ph.D., along with his team, was presented as the main speaker, where participants received direct guidance in the process of designing AI-based business idea prototypes, including problem formulation, solution exploration, and initial prototype development. The material was delivered applicably, emphasizing the relevance of artificial intelligence in contemporary business and entrepreneurship.
In the tutorial session, participants were guided to develop prototypes in stages using Gemini AI. The process began with strengthening human critical thinking through problem definition, identification of target users, and analysis of market needs. Next, Gemini AI is used to refine the value proposition, including formulating key benefits, competitive advantages, and the rationale for choosing a solution. In addition, participants are also trained to develop targeted prompts to map alternative ideas, assess the feasibility of innovations based on trends and previous studies, and formulate key solution elements such as core features, usage scenarios, and data requirements. In the final stage, Gemini was used to help visualize ideas through initial mockup designs, simple user flows, and brief narratives explaining the prototype’s working mechanisms. Through these stages, participants not only generated business ideas but also took home initial prototype designs that were logical, tested, and ready for further development in the Sandboxing AI for Business ecosystem.
Through this workshop, FEB UNIKOM reaffirms its commitment to providing economics and business education responsive to technological developments, while also encouraging the emergence of innovative business ideas that are oriented towards the responsible and sustainable use of artificial intelligence. (Directorate of Hms & Pro)
