BANDUNG, UNIKOM — In facing the ever-evolving digital era, the creative industry in the field of digital media has become one of the fastest growing and most influential sectors. By understanding all these aspects, students and the younger generation can manage social media professionally, not only producing interesting content, but also content that is educational, positively influential, and sustainable. To that end, the Communication Studies Program collaborated with Promedia Teknologi Indonesia (PTI) to organize a Content Creator Laboratory (CORELAB) Seminar entitled “Learn and Discover Together How the Future of the Media Industry Can Be Sustainable” on Monday, November 3, 2025.
The event, held at the Miracle Auditorium on the 4th floor of UNIKOM Campus I, served as an inspirational space for students to understand the dynamics of the modern media industry and hone their skills in managing digital media and becoming professional content creators, especially for fifth-semester students of the UNIKOM Communication Studies Program.
The Dean of the Faculty of Social and Political Sciences (FISIP) UNIKOM, Assoc. Prof. Dr. Dewi, in her opening remarks said that this activity was a core subject for the UNIKOM Communication Science Study Program because it was very relevant to the field of communication science and could be developed through further collaboration in various other forms of activities. Furthermore, she expressed her gratitude to Promedia Teknologi Indonesia (PTI) for the collaboration and hoped that in the future, more UNIKOM alumni would be able to contribute and be absorbed into the industry. Also attending the seminar were the Head of the Communication Science Study Program, Dr. Manap Solihat, M.Si., the Head of the Master of Communication Science Study Program, Dr. Desayu Eka Surya, S.Sos., M.Si., CICS., Director of Public Relations and Protocol at UNIKOM, Dr. Ir. Yuni Mogot, M.Si., CPR., as well as lecturers from the Communication Studies Program at FISIP UNIKOM.
The Chief Executive, Andika Noer Fiqri Romadoni, expressed his appreciation for the support from various parties who contributed to the success of the event. “Through this seminar, the Communication Studies Program at FISIP UNIKOM, through the Department of Cooperation and Industry, collaborated with Promedia Teknologi Indonesia in organizing the CORELAB program. We hope that this activity can help students not only understand communication theory but also prepare them to enter the creative industry with relevant digital skills,” he said.
The CEO of Promedia Teknologi Indonesia (PTI), Agus Sulistriyono, explained in his speech that CORELAB is an important space for students to understand the dynamics of digital media from a professional industry perspective. He also emphasized the fundamental difference between a journalist and a content creator today.
Three competent speakers were presented at the seminar, namely: 1). Agus Sulistriyono, CEO of Promedia Teknologi Indonesia (PTI), with the topic “Media Landscape and Content Creator Trends.” In his presentation, he explained the importance of understanding changes in media consumption patterns and strategies for building authentic personal branding in the digital space. 2). Agil Hari, Media Network Promedia Teknologi Indonesia, presented the topic “SEO-Friendly Article Writing.” He emphasized the need to write content that is both informative and search engine friendly so that the message can be conveyed more widely. 3). Dr. Olih Solihin, M.I.Kom., Lecturer in Communication Science at UNIKOM, with the topic “Building a New Media Universe that is Ethical, Innovative, and Sustainable.” He highlighted the importance of ethical responsibility in digital communication practices.
Through this collaboration, UNIKOM and PTI reaffirmed their shared commitment to strengthening the role of higher education institutions in developing adaptive, creative, and ethical human resources amid the rapid development of the digital media industry. (Directorate of Hms & Pro)
