BANDUNG, UNIKOM — The Directorate of Incubators and Business Cooperatives for Micro, Small, and Medium Enterprises (INBISKOM) at Universitas Komputer Indonesia (UNIKOM) held a two-day Market Day event on Wednesday and Thursday, January 28-29, 2026. The event was held to provide a space for business interaction and a showcase for entrepreneurial products from the academic community and MSME partners.
Held in the lobby of the Smart Building UNIKOM, INBISKOM Market Day served as a strategic platform to promote the strengthening of the campus-based entrepreneurial ecosystem, particularly in supporting the development of businesses run by students, alumni, and MSME partners. Approximately 120 SME tenants from the academic community and students of UNIKOM participated, offering a variety of businesses, such as food and beverages, creative products and accessories, fashion, service-based and digital businesses.
On the first day, Market Day began with a speech by the Rector of UNIKOM, Prof. 3 Prof. H.C. Dr. Ir. Eddy Soeryanto Soegoto, M.T. He expressed his appreciation and pride for the implementation of Market Day as a manifestation of entrepreneurship and business learning based on practice in the campus environment. He emphasized the importance of encouraging students to start a business early, even on a small scale, as part of the process towards economic independence and the creation of new jobs.
After the speech by the UNIKOM Rector, the event continued with a ribbon-cutting ceremony by the UNIKOM Rector, accompanied by the Vice Rectors, Deans, and the Director of INBISKOM. The event then followed with a speech from the representative of the West Java Cooperative and Small Business Office, Moch. Danny Fulton, S.Hut., M.Eng., M.Sc. He expressed his hope that in the future, UNIKOM students would not only be ready to enter the workforce but also be able to create jobs through creative, innovative, and technology-based ideas.
Next, the event featured an entrepreneurship talk show with Vice Rector IV for Digital Technology & ICT, International Programs & Center of Excellence of UNIKOM, Prof. Zainal Arifin Hasibuan, Ph.D., as the main speaker. This session was moderated by the Director of INBISKOM, Prof. Dr. Lilis Puspitawati, S.E., M.Si., Ak., CA., with a theme around entrepreneurship and digital business in the contemporary era.
In his presentation, Prof. Zainal highlighted the strategic role of MSMEs in the national economic structure. He also explained that more than 97% of job opportunities in Indonesia come from the micro, small, and medium enterprise sector, making the strengthening of MSMEs a key factor in job creation and economic growth. In addition, he emphasized the importance of MSMEs adapting to digital transformation, strengthening their branding, and utilizing online platforms so that their products can compete not only at the local level but also at national and international levels.
On the second day, in addition to being enlivened by various tenants from MSME businesses, the talk show agenda featured Gerry Permana Santosa, S.IP., as a guest speaker who discussed business development, marketing strategies, and business opportunities amid the dynamics of the creative and digital economy. The enthusiasm of the participants was evident in every Market Day talk show session. The speakers also took the time to visit each tenant to discuss with the participants and share tips for business success directly with the participants according to their respective fields of business.
Through the organization of Market Day, the Directorate INBISKOM of UNIKOM reaffirmed its commitment to supporting sustainable entrepreneurship development while strengthening the role of higher education institutions as drivers of the creative economy and innovation-based SMEs. (Directorate of Hms & Pro)
