BANDUNG, UNIKOM – On Friday, January 30, 2026, the Graduate School of Universitas Komputer Indonesia (UNIKOM) held an inspiring academic forum entitled “Personal Branding: Elevating Your Future – Mastering Personal Branding for the Global Career”. The activity was an implementation of the Marketing Management course in the Master of Management Study Program and was conducted online via Zoom Meeting with participation from students, academics, practitioners, and the general public.
Present on the occasion was the Vice Rector for Academic and Student Affairs of UNIKOM, Prof. Dr. Umi Narimawati, Dra., S.E., M.Si., M.Pd., who in her remarks stated that the theme of personal branding is a highly relevant and strategic program. According to her, every individual essentially wants to have a good image and reputation, so the ability to build personal branding becomes a fundamental need in the era of global competition. Prof. Umi appreciated the Dean of the Graduate School, the student committee, and the speakers who had contributed to organizing the event. “This is a very beneficial moment, especially for participants who are learning how to build and manage personal branding to support their future careers. Formal education is not only about improving academic competence but must also be accompanied by enhancing one’s professional image and reputation,” she expressed.
Furthermore, Prof. Umi emphasized that personal branding is not only important for those who already have a big name but must actually be built starting from the university period. Students need to learn how to position themselves, recognize their strengths, and communicate their value consistently and authentically. According to her, this is also a form of support for the learning process designed by the Dean of the Graduate School in the course being taught. Finally, Prof. Umi also invited students to continue creating, improving competence, and contributing as an excellent young generation in supporting the vision of a sustainable Golden Indonesia 2045. “In the future, competencies must be even more extraordinary. Keep creating and build your reputation with integrity,” she concluded.
Meanwhile, the Dean of the UNIKOM Graduate School, Assoc. Prof. Dr. Rahma Wahdiniwaty, Dra., M.Si., explained that this activity was part of the students’ major project for the Marketing Management course. Students not only study marketing mix theories such as product, price, place, promotion, people, process, physical evidence, and promise, but also implement them in the context of personal branding as a “self-product” that possesses value and differentiation. “Branding is an intangible asset that greatly determines success, whether in the business, professional, or academic world. The concept of branding is not only attached to products or services but also to individuals,” she asserted.
The seminar featured Rizqi Ghassani, M.I.Kom., RFP, Director of ESM Public Speaking Center, as the main speaker who presented strategies for building personal branding through effective communication and strengthening public speaking skills and brand identity. The activity was moderated by Muhamad Fahad Alfarisi, S.I.Kom., a Master of Management student. The enthusiasm of the participants was evident from their active participation throughout the discussion sessions.
Through this webinar, UNIKOM reaffirms its commitment to producing master’s graduates who are not only academically excellent but also capable of building a strong professional reputation, adapting to digital transformation, and being ready to compete at the global level. (Directorate Hms & Pro)
Translated by: Salma/DMUnikom
