Bandung, UNIKOM – Universitas Komputer Indonesia (UNIKOM), in collaboration with Universitas Kuningan (UNIKU), held an International Community Service and Social Responsibility event themed “The Implementation of IT-Based Management Science in Improving the Performance of MSME” on September 26, 2024. Taking place at the Sindangjawa Meeting Hall, Sindangjawa Village, Kuningan Regency, this event served as a platform for academic and practical discussions aimed at optimizing the application of technology-based management science to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs).
The event featured Prof. Dr. Ir. H. M. Yani Syafei, M.T., CSBA., Head of the Doctoral Program in Management Science at UNIKOM, as one of the keynote speakers. In his presentation, he emphasized that the implementation of information technology in MSME management is key to improving operational efficiency, ensuring more accurate decision-making, and expanding market access. According to him, MSMEs that successfully adopt technology will be better prepared to face global competition and shifting economic dynamics.
Furthermore, the event presented Abdisamad Abdirahman Omar, Ph.D., Director of the African Institute for Multidisciplinary Studies (AIMS) Somalia, who is also a lecturer at the University of Hargeisa, Somalia, and a researcher at Ankara Haci Bayram Veli University, Turkey. In his session, he highlighted how data-driven technology, the Internet of Things (IoT), and Blockchain can assist MSMEs in improving supply chain efficiency and ensuring transparency in their business operations. He stated that digitalization in business is no longer a choice, but a necessity for MSMEs to survive and thrive in the digital era.
Also in attendance was Dr. Hj. Lili Karmela Fitriani, M.Si., Dean of the Faculty of Economics and Business at UNIKU, who provided an academic perspective on the importance of synergy between the education sector and the industry to advance the MSME sector. She stressed that universities play a strategic role in providing mentorship and education to MSME practitioners, enabling them to become digitally literate and capable of maximizing technology usage.
This activity was not only a forum for knowledge sharing but also opened opportunities for collaboration between academics, students, and industry players to develop more effective MSME digitalization strategies. Participants also benefited from networking opportunities, new experiences in the application of IT-based management science, and e-certificates as a token of appreciation for their participation.
Through this event, UNIKOM and UNIKU reaffirmed their roles in driving technology-based innovation to support MSME development. It is hoped that the synergy between academics and practitioners will continue, creating concrete solutions to strengthen the MSME sector in Indonesia.
(Digital Marketing Division)








