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  • Lecturers of Faculty of Design Hold PKM, Equipping Cijerah Traditional Market with Digital Photography Skills

    Lecturers of Faculty of Design Hold PKM, Equipping Cijerah Traditional Market with Digital Photography Skills

    BANDUNG, UNIKOM – As competition continues to increase in the digital era, Cijerah Market is trying to adapt with new marketing strategies. One concrete step was carried out through a Smartphone Photography Training held at the Temporary Merchant Shelter (TPPS), CTC Building on August 5-6, 2025. This activity was part of the Community Service Program (PKM) BIMA Kemdiktisaintek under the 2025 Community Empowerment Partnership scheme, with Dr. Yully Ambarsih Ekawardhani, M.Sn., as the chairperson, and supported by Dr. Taufan Hidayatullah, M.Ds., from the Master of Design Study Program, and Ivan Kurniawan, M.Ds., a UNIKOM Graphic Design lecturer. The activity partner is APPETRA (Association of Traditional Market Traders) of Bandung City, which from the beginning has provided an overview of the condition of Cijerah Market, which has been established since 1982 and is now inhabited by the second to third generation of traders.

    According to Dr. Yully, the main objective of the training was to improve the quality of product photos so that merchants could make better use of social media for promotion. “Good photos not only show the product, but also evoke the emotions of buyers and highlight the uniqueness of the products,” she explained.

    The Head of the Master of Design Study Program, Dr. Taufan Hidayatullah, M.Ds., opened the training activity together with the Head of APPETRA Bandung City, H. Muslim Arief, and the Director of PT Mitra Karya Prospekta (MKP), Nurcholis Hakim. A total of 23 Cijerah Market traders, both from the second generation and Generation Z who are now continuing the family business, participated in the activity with great enthusiasm.

    In the first session, Dr. Yully presented material on the importance of persuasive communication to strengthen product image in the digital space. She emphasized the use of effective promotional language so that the message reaches and attracts the attention of potential buyers.

    The next session was led by Ivan Kurniawan, M.Ds., who equipped participants with technical photography skills using smartphone cameras. Participants were taught how to utilize simple features such as focus settings, lighting, and composition. Participants also practiced making simple lightboxes from used cardboard and makeshift lamps, allowing them to produce professional-quality product photos at minimal cost.

    To conclude, participants were asked to produce photos of their merchandise. The works were then curated to select the best results. Through this PKM activity, Cijerah Market merchants not only gained new skills but also became better prepared to face marketing challenges in the digital era. With the support of higher-quality product photography, they are optimistic about expanding their market reach and enhancing their competitiveness in the face of modern competition. (Directorate of Hms & Pro)

  • UNIKOM FEB Lecturers Hold FGD: Strengthening Family Economic Resilience through Financial Literacy and Household Accounting

    UNIKOM FEB Lecturers Hold FGD: Strengthening Family Economic Resilience through Financial Literacy and Household Accounting

    BANDUNG, UNIKOM – On Wednesday, September 10, 2025, lecturers from the Faculty of Economics and Business (FEB) UNIKOM held a Focus Group Discussion (FGD) entitled “Enhancing the Harmonious Family Model in West Java with Economic Resilience through Financial Literacy and Household Accounting.” This activity was part of the 2025 Research Grant and Community Service Program of the Directorate General of Research and Development, Ministry of Higher Education, Science, and Technology (Kemendiktisaintek).

    The FGD was held in Room L.018 of the UNIKOM Smart Building with the collaboration of UNIKOM FEB lecturers, including Assoc. Prof. Dr. Adeh Ratna Komala, S.E., M.Si., CERA. Adi Rachmanto, S.Kom., M.Kom. from the D3 Accounting Study Program, and Dr. Linna Ismawati, S.E., M.Si. from the Management Study Program. The activity also received support from the Office of Women’s Empowerment, Child Protection, and Family Planning (DP3AKB) through the West Java Women’s School (Sekoper) program and the Directorate of Community Empowerment and Development (DP3M) UNIKOM.

    This FGD brought together representatives from the government, academia, and the community. The government was represented by DP3AKB, academics were represented by lecturers and student researchers, while the community was represented by 27 students and alumni of Sekoper Jabar. This forum served as a participatory dialogue platform to identify issues, share experiences, and develop practical recommendations. Additionally, the FGD served as a means to validate field data while strengthening cross-sector collaboration in support of research objectives.

    Assoc. Prof. Dr. Adeh Ratna Komala, as the Head of Research, stated in her report that this was the second FGD, following the first one held on June 26, 2025. She added that Sekoper Jabar was chosen as a partner because the program is relevant to the research topic, where the majority of students and alumni are housewives who actively contribute to family economic resilience through various businesses. “Currently, 306 respondents have been collected. Through this FGD, the data obtained will be more complete and enrich our research results,” she said.

    Present as the main speaker and Principal of Sekoper Jabar was Prof. Dr. Hj. Umi Narimawati, Dra., S.E., M.Si., with the topic “The Role of Women in Realizing Family Economic Resilience.” In her presentation, Prof. Umi emphasized the importance of women’s active role in household financial management and their contribution to sustainable family economic development.

    Head of the PKHP DP3AKB West Java Province, Ari Antari Ratna Dewi, S.IP., M.M., in her speech said that this activity is expected to produce an implementable model that can be applied through education, assistance, and strategic policies. “Synergy between the government, academics, practitioners, and the community is needed so that this program provides real benefits in the field,” she concluded.

    Director of DP3M UNIKOM, Assoc. Prof. Dr. Irawan Afrianto, S.T., M.T., also emphasized the importance of financial literacy at the household level as the foundation of family economic resilience. He hopes that the results of the FGD can make a significant contribution to ongoing research and scientific publications.

    Through the FGD on Financial Literacy and Household Accounting, UNIKOM reaffirmed its commitment to support scientific research development while strengthening public financial literacy. The FGD is expected to be a concrete step in providing solutions to family economic challenges and achieving harmonious families in line with regional development. (Directorate of Hms & Pro)