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Tag: Dr Rizki Zulfikar

  • Improving The Quality Of Education: Unikom Collaborates With Polban In Developing Marketing Management Curriculum 

    Improving The Quality Of Education: Unikom Collaborates With Polban In Developing Marketing Management Curriculum 

    BANDUNG, UNIKOM – To improve the academic quality of students, there are many things that universities can do, one of which is benchmarking. Benchmarking can help universities to identify best practices in curriculum development, teaching methods, and assessment. By comparing themselves with other reputable universities, universities can learn and adopt these best practices to improve academic quality. 

    The D3 Marketing Management Study Program of Universitas Komputer Indonesia (UNIKOM) conducted a benchmarking visit to Politeknik Negeri Bandung (POLBAN) on Tuesday, February 4, 2025. This visit is a strategic step for UNIKOM in developing a curriculum that is more relevant to current industry needs.

    The Head of the D3 Marketing Management Study Program, Dr. Rizki Zulfikar, S.E., M.Si., said that this activity aimed to gain insight from POLBAN, which has experience in curriculum management and implementation of innovative learning methods. “We want to continue to improve academic quality and prepare graduates who are ready to compete in the world of work,” he said.

    In this activity, from the D3 Marketing Management UNIKOM, the Head of the Study Program, Dr. Rizki Zulfikar, S.E., M.Si., along with the Coordinator of Modules and Practicums, Dr. H. Tatang Supriyadi, S.E., M.M., was present. Meanwhile, from POLBAN, this activity was attended by the Head of the Business Administration Department, Rivan Sutrisno, S.E., M.A., Ph.D., and the Head of the D3 Marketing Management Study Program, Wahyu Rafdinal, S.E., M.M. In addition, the Head of the D4 Marketing Management Study Program, Fatya Alty Amalia, S.Farm., Apt., M.S.M., and the Head of the Marketing and Entrepreneurship KBK, Dr. Gundur Leo, S.Si., M.M., were also present. These two institutions showed a strong commitment to strengthening the education system to be more adaptive to changing times.

    Both institutions agreed that the main challenge in the marketing world is to equip students with competencies that are not only theoretical, but also practical. Therefore, aspects of digital marketing, e-commerce, and entrepreneurship are the main focus in curriculum development. In addition to the discussion, the UNIKOM team also had the opportunity to review the facilities and infrastructure supporting learning at POLBAN. This is expected to be an inspiration for UNIKOM to improve the quality of educational infrastructure.

    This benchmarking activity is expected to be the beginning of closer collaboration between UNIKOM and POLBAN in various fields, such as curriculum development, joint research, and student and lecturer exchange programs. With a stronger synergy between UNIKOM and POLBAN, it is expected that graduates from both institutions will be better prepared to face challenges in the professional world and be able to contribute significantly to the development of the marketing industry in Indonesia. (Directorate of Hms & Pro)

  • Faculty Of Economics And Business Unikom Provides Students With Digital Content Skills Through A Workshop Entitled “Level Up Your Content”  

    Faculty Of Economics And Business Unikom Provides Students With Digital Content Skills Through A Workshop Entitled “Level Up Your Content”  

    BANDUNG, UNIKOM – The Faculty of Economics and Business, Universitas Komputer Indonesia (UNIKOM), held a creative content workshop entitled “Level Up Your Content” on Thursday, February 13, 2025. This event took place offline at Smart Building UNIKOM, 10th floor, room 10.010, from 09.00 to 11.00 WIB.

    This workshop aims to equip students with the skills to create quality content in the digital era. In an age where digital content is a major factor in building personal branding and business, this training is expected to provide insight and applicable techniques to participants.

    The event presented an experienced speaker, M. Febryandhika Fasha R, a 2018 TikTok Awards nominee, Peer App Indonesia Brand Ambassador, and a content creator from the Management Study Program of UNIKOM. With extensive experience in the world of creative content, Fasha shared various strategies to improve the quality and attractiveness of content created by students.

    In the workshop session, Fasha explained the importance of understanding the target audiences in the creative process. Participants were taught how to identify the right market segments based on age, location, and audience preferences. He also emphasized technical elements in content creation, such as optimal lighting, appropriate background selection, and attractive layout. Sound quality and visual resolution are also important aspects in creating more professional content.

    Fasha also discussed the utilization of data and insight analysis to increase audience engagement. Participants were introduced to various analytics tools that can be used to evaluate content performance and improve future strategies. He emphasized the importance of consistency, confidence, and positive spirit in building a loyal audience.

    The workshop was attended by 32 students and academicians from UNIKOM’s Faculty of Economics and Business, including Assoc. Prof. Dr. Raeni Dwi Santy, S.E., M.Si., CIMA (Head of Management Department), Assoc. Prof. Dr. Sridewi Anggadini, S.E., M.Si., Ak., CA (Head of Accounting S1), Dr. Rizki Zulfikar, S.E., M.Si (Head of D3 Marketing Management and D3 Finance and Banking), and Assoc. Prof. Dr. Wati Aris. Prof. Dr. Wati Aris Astuti, S.E., M.Si., Ak., CA (Head of D3 Accounting). These academicians show full support for the development of student creativity in the field of digital content.

    High enthusiasm was seen from the active interaction of participants who asked many questions and shared experiences about the digital world. One of the participants, Rizky, a 5th semester student, revealed that the material presented was very relevant to building personal branding on social media. He thought that this workshop provided new insights that can be directly applied in daily content creation.

    Furthermore, the workshop also provided hands-on practice sessions. Participants had the opportunity to apply content creation techniques using their own devices. Fasha provided direct feedback on the participants’ work and shared tips to improve the quality of their content production. This session provides valuable experience for students.

    With this workshop, UNIKOM students are expected to be more prepared and skilled in competing in the digital field, especially in the creative industry. UNIKOM’s Faculty of Economics and Business is committed to continue organizing educational activities that are relevant to the times. In the future, UNIKOM plans to hold more trainings and seminars that discuss the latest digital trends, to prepare students for the increasingly competitive world of work. (Directorate of Hms & Pro)