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  • Digital Marketing and Business Intelligence Training to Enhance Sales Performance in the West Java Thrifting Community

    Digital Marketing and Business Intelligence Training to Enhance Sales Performance in the West Java Thrifting Community

    The Community Service Grant (PkM) Team from Universitas Komputer Indonesia (UNIKOM) successfully organized a training program titled “Digital Marketing and Business Intelligence Training to Enhance Sales Performance in the West Java Thrifting Community.”

    The PkM team consisted of five members, including three lecturers and two participating students. One student came from the Informatics Engineering Study Program, and the other from the Master of Management Study Program.

    The program, held on 18 October 2025, aimed to equip participants with knowledge and digital skills relevant to current market developments. This training was part of the PkM Grant funded by the Directorate of Research and Community Service, Directorate General of Research and Development, Ministry of Higher Education, Science, and Technology of the Republic of Indonesia, as a concrete manifestation of the implementation of the Tri Dharma of Higher Education.

    Participants came from various backgrounds, including members of the Thrifting Community, online sellers, live sellers, homemakers, and members of the public interested in online business. Their enthusiasm reflected the growing interest in developing digital entrepreneurship in today’s technological era.

    The event was opened by the PkM Team Leader, Assoc. Prof. Dr. Rahma Wahdiniwaty, Dra., M.Si., a lecturer in the Doctor of Management Science Program, UNIKOM Graduate School. In her remarks, she emphasized the importance of understanding shifting consumer behavior in the digital age and delivered the first session on Digital Marketing Strategies.

    The next session was presented by Anna Dara Andriana, S.Kom., M.Kom., a lecturer from the Informatics Engineering Study Program at UNIKOM. She delivered material on Digital Marketing Advertisements (Ads), focusing on effective and efficient ways to reach broader target markets through various paid platforms.

    The final session was delivered by Gentisya Tri Mardiani, S.Kom., M.Kom., a lecturer from UNIKOM’s Informatics Engineering Study Program, who discussed the implementation of Business Intelligence (BI). She explained how BI helps business actors analyze sales data and market trends, enabling more targeted and data-driven decision-making. During the practical session, participants were also guided to try a simple BI application for marketplace data analysis, providing valuable hands-on experience.

    In addition to the PkM core team, the activity was supported by Prof. Dr. Ir. H. M. Yani Syafei, M.T., CSBA., an Industrial Engineering lecturer who delivered material on the thrifting industry, and Geraldi Catur Pamuji, S.Kom., M.Kom., a lecturer in Digitalization and IT who assisted participants in using BI tools for online sales data analysis.

    This training is expected to generate a significant impact in improving the digital capabilities and economic competitiveness of business practitioners, particularly the thrifting community in West Java, in alignment with the “DIKTISAINTEK BERDAMPAK” vision of the Ministry of Higher Education, Science, and Technology.

    The team extends its gratitude to the Ministry of Higher Education, Science, and Technology through the Directorate General of Research and Development for funding the 2025 Community-Based Empowerment Scheme under the Community Service Program. Appreciation is also given to the West Java Chapter of the Thrifting Community as a collaborative partner, as well as to Universitas Komputer Indonesia (UNIKOM) for its full support and facilities throughout the implementation of this 2025 PkM grant program.

  • UNIKOM Press Launches Six ISBN Books, Strengthening Unikom’s Role in Literacy and Academic Innovation

    UNIKOM Press Launches Six ISBN Books, Strengthening Unikom’s Role in Literacy and Academic Innovation

    BANDUNG, UNIKOM  – UNIKOM Press is proud to announce the publication of six new works by lecturers at the Universitas Komputer Indonesia (UNIKOM) that have officially obtained ISBN (International Standard Book Number) numbers. This achievement is proof of the recognition of the quality of academic work and reinforces UNIKOM’s role in fostering knowledge in various strategic fields.

    The six books present innovative ideas that are relevant to the needs of the times, ranging from technology, taxation, customer service innovation and product packaging, computer networks, digital marketing, to financial technology (fintech).

    The books that have been published with ISBN include: 1) Costumer First: Lessons from Japan for Customer Service in Indonesia – a collaborative work by Senny Luckyardi, Eddy Soeryanto Soegoto, Fenny Febrianiaty, Mohammad Ali Rahka, Fahzaa Adam, Marrisha Bintang Reviani, Andika Surya Prakasa, Muhammad Alif Rahman, Belinda Fransisca Bunadi, Muhammad Lazuardi Alfariz, Muhammad Faiz Khoerul Musyafa, Richardy Chaeruman Rachman, and Agus Pramana Putra; 2) Kaizen: The Principle Behind Successful Product Packaging – a collaborative work by Eddy Soeryanto Soegoto, Senny Luckyardi, Pitri Haryanti, Soni Mulyawan Setiana, Adelia Febriani, Ayu Wandira, Fleminggo Kevin, Ghiffary Salsabila Fauzia, Lutfia Maharani, Muhammad Aslam Baihaqi, Silmi Husniya Aiman, Syahla Nasywa Fadhila, and Yanti Carlina; 3) Technology and Vision Integration: Core Tax System as a Pillar of the Digital Taxation Era  – by Prof. Dr. Siti Kurnia Rahayu, S.E., M.Ak., Ak., CA.; 4) BNSP Certification Guide: Junior Network Administrator –  by Susmini Indriani Lestaringinati and Syahla Tasya Kamila.; 5) Digital Marketing: Theory, Concepts, and Implementation in the Era of Business Transformation – by Dr. H. Tatang Supriyadi, S.E., M.M., Dr. Edi Firdaus, S.Kom., M.Kom., and Dr. Rizki Zulfikar, S.E., M.Si.; and 6) Financial Institutions and Financial Technology (Fintech): Theory, Concepts, and Implementation in the Era of Digital Business Transformation – by Mari Maryati, SE., M.M., and Dr. H. Tatang Supriyadi, SE., M.M.

    Director of Journals and Scientific Publications at UNIKOM, Assoc. Prof. Dr. Poni Sukaesih, S.IP., M.Si., said, “These books not only have good substance, but also provide relevant academic benefits for the development of knowledge and skills. Thus, their existence is expected to serve as a strategic tool in enriching knowledge, expanding literacy, and supporting the learning process and professional development for students, lecturers, practitioners, and the wider community,” she said.

    With the issuance of ISBN, these works are not only officially recognized as scientific books, but also ready to become important references for academics, students, practitioners, and the wider community who want to deepen their knowledge on current issues. UNIKOM Press reaffirms its commitment to continue producing high-quality publications that support the vision of Universitas Komputer Indonesia in building literacy, strengthening research, and serving the community through academic works. (Directorate of Hms & Pro)

  • Comparative Study of Universitas Medika Suherman to Unikom: Strategic Collaboration in Digital Marketing and New Student Admissions

    Comparative Study of Universitas Medika Suherman to Unikom: Strategic Collaboration in Digital Marketing and New Student Admissions

    BANDUNG, UNIKOM – Universitas Komputer Indonesia (UNIKOM) hosted a comparative study visit from Universitas Medika Suherman on Tuesday, September 2, 2025. The event, held online via Zoom Meeting, discussed the application and utilization of social media in digital marketing and new student admission strategies (PMB) at UNIKOM.

    Universitas Medika Suherman (UMS) is a private university in Cikarang, Bekasi, West Java, founded by the Sentra Medika Hospital Group and focusing on the field of health. Universitas Medika Suherman chose UNIKOM as a comparative study partner because of its reputation as one of the leading universities capable of optimally utilizing digital technology to support the promotion and management of PMB.

    On this occasion, Universitas Medika Suherman was represented by its Rector, Dr. Triseu Setianingsih, SKM., MKM., accompanied by the Head of LPMI, Amrulloh Ibnu Kholdun, S.E, M.M., Vice Rector for Education and Student Affairs, Ns. Retno Anggraini, S.Kep, M.Kes, Vice Rector for Human Capital, Finance, and Assets, Antonius Mudhita Kumara, S.M, M.M, as well as the Head of the Marketing Bureau and his team.

    Meanwhile, from UNIKOM, the Vice Rector II for Resources, Assoc. Prof. Dr. Agus Riyanto, S.T., M.T., CSBA., represented the Rector of UNIKOM, Prof. Dr. Ir. H. Eddy Soeryanto Soegoto, M.T, Director of General Administration, Assoc. Prof. Dr. Adeh Ratna Komala, S.E., M.Si., CERA., Director of New Student Admissions, Yudistira Soegoto, S.Kom., M.Kom, Head of the Digital Marketing Division, Sri Pernia Warakmulty, S.Kom., M.Kom, Head of the Public Relations and Public Information Division, Arif Try Cahyadi, S.Ds., M.Ds, Head of the Protocol Division, Agung Nugraha, S.I.Kom., and Head of the Rectorate Secretariat, Nuriah Vani Ramdhiani, S.Kom.

    UNIKOM Vice Rector II for Resources, Assoc. Prof. Dr. Agus, expressed his hopes for the comparative study in his speech. “As a campus based on Information Technology (IT), we hope that the collaboration between UNIKOM and Universitas Medika Suherman will not only be limited to marketing and social media utilization, but will also expand to education, research, and other fields. I am confident that this collaboration will create strong synergy, resulting in better achievements, both in terms of IT and health,” he concluded.

    The Rector of Medika Suherman University, Dr. Triseu Setianingsih, expressed her appreciation for the opportunity to share knowledge from UNIKOM. “We hope that through this comparative study, Universitas Medika Suherman can adopt UNIKOM’s best practices in developing digital marketing strategies and improving the quality of new student admissions at our campus,” she said.

    On this occasion, UNIKOM shared its experiences on effective social media strategies to reach prospective students, build institutional image, and optimize digital communication. In addition, the discussion also covered data management systems and digital marketing-based promotional innovations, which are UNIKOM strengths.

    The series of activities was interactive, featuring discussions, Q&A sessions, and technical presentations delivered by UNIKOM digital marketing team. Through this benchmarking study, both universities reaffirmed their commitment to continue building cooperation and sharing experiences in facing the challenges of the digital era in higher education. (Directorate of Hms & Pro)