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  • Improvement Strategy of Purchasing Power in West Java, Indonesia

    Improvement Strategy of Purchasing Power in West Java, Indonesia

    Author: Eddy Soeryanto Soegoto

    DOI: 10.1166/asl.2016.6751

    Abstract

    This paper aims to discussing of establishment strategy and roadmap creation to increase the purchasing power in economics scope at Bekasi, West Java, Indonesia. The method used in this study is mix method. Case study and questionnaire conducted in Bekasi district using purposive sampling for industries and services sectors. The variables of purchasing power is using HDI (Human Development Index) which consists of economic, social, and health dimensions. Based on data analysis shows that people’s income is relatively low (Rp 545.920,00/month). The suggested strategies are given subsidies for SMEs, training/coaching of entrepreneur skills, programs and communities enhancement in economic activities. The roadmap creation should start from the superior commodities development and infrastructure availability. © 2016 American Scientific Publishers. All rights reserved.

    Author keywords

    Hdi (human development index); Improvement strategy; Purchasing power

    This article can be accessed at: https://www.scopus.com/pages/publications/84985916125

  • Predictors of Life Aspirations’ Fulfillment as an effort of Social Workers to Improve the Living Standards of Rural Community

    Authors: Dewi Kurniasih ; Yudi Rusfiana

    DOI: –

    Abstract

    With prevalent poverty, poor health conditions, limited economic possibilities, and limited access to education, rural people are deprived of most of life’s fundamental essentials. Several social organizations have recognized these potential problems and are attempting to improve rural communities. Considering the importance of social organizations in enhancing the living standards of rural communities, the current study investigates the role of social workers, i.e., rural familiarity and interest, social connections, and place integration, in enhancing community participation and satisfaction, thereby enabling individuals to realize their life goals. A quantitative research approach was utilized to collect data from 480 socially low-income families in rural communities in the Indonesian provinces of South Kalimantan and Banjarmasin. By statistically evaluating the obtained data, it was shown that social workers’ traits were vital in providing rural communities with employment prospects by beginning various programs to encourage their involvement and contentment with such projects and activities. Their higher degree of happiness and participation led to realizing their life goals. This study contributes to the existing sociology literature by giving empirical evidence about the role of social workers in enhancing the fulfillment of life aspirations in rural communities, resulting in higher living standards. © 2022, Oxbridge Publishing House. All rights reserved.

    Author Keywords

    community participation and satisfaction; fulfillment of life aspirations; place integration; Rural familiarity and interest; social connections


    This article can be accessed at https://www.scopus.com/pages/publications/85158117360?

  • Mediating Effect of Learning Orientation on the Relationship of Market Orientation and Performance of Micro Small Medium Enterprises

    Mediating Effect of Learning Orientation on the Relationship of Market Orientation and Performance of Micro Small Medium Enterprises

    Authors:  Yulia Hendria Yeni ;  Lasti Yossib Hastini ; Novrini Hasti

    DOI: 10.1166/asl.2017.7282

    Abstract

    This study examines the effect of Market Orientation and Learning Orientation on Performance of Micro Small Medium Enterprises (MSMEs) involved in embroidery in West Sumatera. The positive effect of Market Orientation on Organizational Performance has showed by an impressive number of previous study. However, there is still lack of research involve Learning Orientation as a mediator on the relationship between Market Orientation and Performance of MSMEs. This study employed a data set drawn from a sample of 144 owners of embroidery firms. Smart PLS result indicates that Market Orientation and Learning Orientation have positive effect on Organizational Performance. In addition the higher level of Market Orientation leads the greater level of Learning Orientation. This study also finds valuable information that the effect of Marketing Orientation on Organizational Performance mediated by Learning Orientation. Therefore, four hypotheses proposed are supported. © 2017 American Scientific Publishers All rights reserved.

    Author keywords

    Learning orientation; Market orientation; Performance of msmes

    This article can be accessed at: https://www.scopus.com/pages/publications/85013220038

  • Marketing Environment and Source of Competitive Advantage in Terms of Formulating Marketing Strategy and Its Influence on Image and Marketing Performance (Survey On Private Universities at Private Higher Educational Institutional Coordinator Area IV In West Java And Banten Provinces)

    Marketing Environment and Source of Competitive Advantage in Terms of Formulating Marketing Strategy and Its Influence on Image and Marketing Performance (Survey On Private Universities at Private Higher Educational Institutional Coordinator Area IV In West Java And Banten Provinces)

    Author: Eddy Soeryanto Soegoto

    DOI: –

    Abstract

    Marketing Environment And Source of Competitive Advantage In Terms of Formulating Marketing Strategy And Its Influence On Image And Marketing Performance (Survey on Private Universities at Private Higher Educational Institutional Coordinator Area IV in West Java and Banten Provinces / Kopertis) In order to know the causes of the decrease of the new students in Private Higher Education Institution (PTS) Area IV in West Java and Banten Provinces since 2002/2003 up to now; the present writer conducted a research on factors of marketing environment, source of competitive advantage, marketing strategy, image and marketing performance using a survey method at the concerned stakeholder, namely 215 leaders at PTS drawn using stratified random sampling, 2150 students and 2150 member of community drawn using disproportionate random sampling as well as using descriptive analysis for quantitative variables and analysis of verification to test hypothesis using structural equation model (SEM) with the tools of LISREL software. The research result shows that the marketing environment concerning macro environment: demography, economy, technology, politics, and culture; as well as micro environment: vendor, mediator, consumer market, competitors, and consumers; as well as source of competitive advantage concerning superior resource, resource, superior skill, and superior control affect on the image and the marketing performance. The greatest effect is originated from the source of competitive advantage. Image consists of trust, surety, emotional relationship, loyalty affect on the marketing performance, covering of the number of the new students, quality of graduates, alumni absorption, with the greatest influence is given by the factor of positional superiority. © 2009, INSInet Publication.

    Author Keywords

    Image and marketing performance; Marketing environment; Marketing strategy; Source of competitive advantage


    This article can be accessed at https://www.scopus.com/pages/publications/70349487222?

  • ASEAN Community and Indonesia’s Competitiveness in Higher Education: A Need for Market Orientation

    ASEAN Community and Indonesia’s Competitiveness in Higher Education: A Need for Market Orientation

    Authors: Umi Narimawati (Universitas Komputer Indonesia) ; Eddy Soeryanto Soegoto (Universitas Komputer Indonesia) ; Dwi Kartini (Universitas Padjadjaran)

    DOI: 10.3923/ajsr.2018.449.455

    Abstract

    ASEAN community 2015 moves the competition of Indonesia up to another level, from only domestic competition to a wider ASEAN regional competition. This study aims to investigate preparedness level of universities in Indonesia in the face of ASEAN regional competition. Market orientation in higher education is a definite need of universities to compete effectively. Coordination between functions and standards in universities is the foundation to manage competitiveness. Model of correlation between market orientation and quality of education standard, research standard and community service standard, supported by the accountability framework of the university, develops the competitive advantage and its impact on performance.

    This article can be accessed at https://scialert.net/abstract/?doi=ajsr.2018.449.455

  • An Autonomous Parking System using the Hybridization of the Rapidly-Exploring Random Trees Star and Ant Colony System

    An Autonomous Parking System using the Hybridization of the Rapidly-Exploring Random Trees Star and Ant Colony System

    Authors: Muhammad Aria ; Jana Utama

    DOI: https://doi.org/10.37934/araset.31.1.291297

    Abstract

    One key autonomous driving car application that can be utilized to address the problem of parking spaces is autonomous parking. The goal of this study is to develop a path planning algorithm that can swiftly create a path for autonomous parking in a variety of car parking settings. The method employed is a mix of Rapidly Exploring Random Tree Star and Ant Colony Systems (RRT-ACS). The RRT-ACS method can quickly provide an ideal path. The reed sheep planner technique is also used to provide a smooth curving path that non-holonomic vehicles can follow. The performance of the RRT-ACS algorithm-based autonomous parking system is compared to that of the RRT*-connect and informed RRT*-connect algorithms. The simulation tests were performed in common parking settings such as parallel parking and vertical parking. The test results reveal that the suggested autonomous parking system outperforms other comparative algorithms. It is possible to infer that a route planning algorithm capable of rapidly designing a path for automatic parking in a variety of car parking circumstances has been successfully built. These findings may have ramifications for self-driving cars equipped with advanced driver support systems.

    Keywords: Autonomous system, RRT-ACS, parking

    This article can be accessed at https://semarakilmu.com.my/journals/index.php/applied_sciences_eng_tech/article/view/2309

  • IT and Management Strategies for Language Education: Lessons from the Digitalization of Education Activities

    IT and Management Strategies for Language Education: Lessons from the Digitalization of Education Activities

    Authors: Eddy Soeryanto Soegoto, Chepi Nur Albar, Senny Luckyardi, Amirullah Abduh, Muhammad Nur Ashar Asnur, Nuria Haristiani

    DOI: 10.26858/ijole.v8i4.70019

    Abstract

    The education 4.0 plan had initiated major changes to the education sector’s workflow and teaching method. In Indonesia, this sudden transformation is perceived as both an opportunity and a drawback, especially in language learning. This study investigates how technology can be integrated in language education, with the purpose of designing a strategy that addresses pedagogical problems, enhances the implementation of technology, and increases learning effectiveness among students. The methods used in this research are Mixed-method, Comparative analysis, and Framework development. The result shows that while the shift to online learning presented challenges for both teachers and students, such as technological proficiency and maintaining engagement, it also opened up opportunities to utilize innovative technologies like Automatic Speech Recognition (ASR) and game-based learning to enhance language acquisition. In conclusion, adoption of Information Technology (IT) in the language education sector has its own challenges and opportunity, comprehensive understanding of how IT influences language education during and after pandemic to better guide technological innovation to the betterment of the language education sector. © 2024, Universitas Negeri Makassar- Faculty of Languages and Literature. All rights reserved.

    Author keywords 

    Information technology; language education; literature review

    This article can be accessed at https://www.scopus.com/pages/publications/85215683083

  • Linguistic Technopreneurship in Business Success Digitalization for Small Medium Enterprises in West Java: Implication for Language Education

    Authors: Yogi Suprayogi, Senny Luckyardi, Dede Kurnia, Mirza Abdi Khairusy

    DOI: 10.26858/ijole.v8i2.64117

    Abstract

    The increase in borderless digital-based business competition shows how language education is impacted by neoliberalism in this global era. We explore how linguistic technopreneurship (LT) roles is increasingly constructed as a form of linguistic entrepreneurship to exploit language-related resources to enhance one’s socioeconomic value strategically. This research aims to critically examine the influence of LT toward business success digitalization for Small Medium Enterprises in West Java and it’s implication for Language Education. The research also focusing on the creation of novelty, namely linguistic technopreneurship (LT), which is a refinement of entrepreneurial linguistics (EL). LT is expected to be able to explain how linguistic entrepreneurship can be indexed from two different aspects, namely how to package language education and digital business success. We then discuss under what conditions the notion of linguistic technopreneurship can be applied to digital platform-based business settings and what kind of contradictions this gives rise to. The method used is quantitative, and it involves carrying out SEM analysis. A non-probability sampling technique was used to obtain a minimum of 250 Micro, Small and Medium Enterprises and Industry owners who run their businesses through digital platforms in West Java province, which is the province with the most significant number of Micro, Small and Medium Enterprises and Industries in Indonesia. The research results show that LT significantly influences the success of business success and impact the language education practice. It can be concluded that language education is an added value for a person and influences socioeconomic success. © 2024, Universitas Negeri Makassar- Faculty of Languages and Literature. All rights reserved.

    Author keywords

    business performance; Language education; linguistic technopreneurship

    This article can be accessed at https://www.scopus.com/pages/publications/85198050939

  • The Collaboration Between Space Form and Islamic Cultural Rituals on the Cultural Landscape Pattern of Cirebon City

    Authors: Dini Rosmalia, Dhini Dewiyanti

    DOI: 10.18860/jia.v7i3.17764

    Abstract

    There is a collaboration between spatial forms and Islamic (Javanese) cultural rituals in Cirebon city, which has the potential to shape the uniqueness of the cultural landscape. The research object is the Kanoman Sultanate which conducts the annual ritual, ‘M(a)uludan’ tradition. The aim is to describe the collaboration between the physical forms of the Keraton Kanoman and the M (a)uludan Tradition, which is the Islamic or Javanese culture. This involved using the qualitative description method through cultural participation for a period of 8 years. The results showed the existence of an imaginary space formation strung together by the presence of residents from 31 villages as followers (wargi) of the Keraton Kanoman. Moreover, the spatial form of the ritual route was discovered to have been formed for several generations. The people strongly believe that the presence and involvement of these routes can bring them virtue, blessings, prosperity, as well as protection from misfortune. This research argues that the imaginary space forms were created by these cultural events. Copyright © 2023 Liverpool University Press. All rights reserved.

    Author keywords

    Collaboration; Cultural Landscape Patterns; Description; Keraton Kanoman; M(a)uludan Tradition

    This article can be accessed at https://www.scopus.com/pages/publications/85165674776

  • Strategies for Improving Air Connectivity in Indonesia through the Indonesian, Malaysia and Thailand Growth Triangle Cooperation

    Authors: Suharto Abdul Majid, Reflyndra Yundriana, Irzan Soepriyadi, Yosi Pahala, Peppy Fachrial, Agus Setiawan, Aditya Wardana, Atong Soekirman, Nofrisel, Basri Fahriza

    DOI: 10.36941/ajis-2022-0125

    Abstract

    Indonesia, Malaysia, Thailand Growth Triangle (IMT-GT) is a sub-regional collaboration formed to accelerate economic transformation in less developed regions. The Growth Triangle is the basis of an economic concept driven by a strong political commitment. Through one of the sectors within the IMT-GT framework, the sub-regional cooperation in air transportation, Indonesia supports and plays an active role in implementing IMT-GT activities. In terms of implementation, it proposes flight points between the IMT-GT regions to improve air connectivity between these countries. The purpose of this study is to formulate the best strategy formulation for Indonesian government policymakers, in this case, the Directorate General of Civil Aviation, Ministry of Transportation, to deal with IMT-GT cooperation. This research uses a qualitative approach with a SWOT analysis method and a grand strategy matrix. The research locus was carried out at the Directorate General of Civil Aviation of the Ministry of Transportation of the Republic of Indonesia in 2019 with 6 key informants who have competencies and strategic positions at the Directorate General of Civil Aviation. © 2022 Majid et al.

    Author keywords

    Air Connectivity; IMT-GT Cooperation; Strategic Management

    This article can be accessed at https://www.scopus.com/pages/publications/85138620566