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  • Unikom Officially Launches The Bachelor’s Degree Program In Digital Business At The Faculty Of Engineering And Computer Science, Strengthens Its “Ai-Ready” Campus, And Prepares Top Talent For The Era Of Digital Transformation

    Unikom Officially Launches The Bachelor’s Degree Program In Digital Business At The Faculty Of Engineering And Computer Science, Strengthens Its “Ai-Ready” Campus, And Prepares Top Talent For The Era Of Digital Transformation

    BANDUNG, UNIKOM – To expand its contribution in addressing the challenges and needs of the industrial world in the era of digital transformation, the Universitas Komputer Indonesia (UNIKOM) has officially launched the Bachelor’s Degree (S1) Program in Digital Business under the Faculty of Engineering and Computer Science (FTIK). The launch of this program has received official approval through Decree of the Minister of Higher Education, Science, and Technology of the Republic of Indonesia No. 783/B/O/2026 regarding Approval for the Establishment of the Bachelor’s Degree Program in Digital Business at the Indonesian Computer University in Bandung, issued on July 22, 2026.

    Through this decision, UNIKOM’s Bachelor of Digital Business program was also declared to have met the minimum accreditation requirements in accordance with applicable regulations. The introduction of this new program represents a strategic step by UNIKOM to produce graduates capable of integrating information technology competencies with innovation and digital business strategies. The launch of the Digital Business Bachelor’s Degree Program reflects UNIKOM’s commitment as a Digital Entrepreneurial University to offering educational programs that adapt to technological advancements and the rapidly evolving needs of the digital industry. This program is also designed to produce professionals who not only understand modern business concepts but also master the use of digital technology and artificial intelligence (AI) to create innovative business solutions.

    During an interview, UNIKOM Vice Rector III for Research, Innovation, and Accreditation who also serves as Dean of the Faculty of Engineering and Computer Science, Assoc. Prof. Dr. Ir. Herman S. Soegoto, MBA, stated that the launch of the Bachelor of Digital Business program is a crucial step in addressing the need for skilled professionals in the era of digital transformation.  “Alhamdulillah, UNIKOM’s Bachelor’s Degree Program in Digital Business has received approval from the Ministry of Higher Education, Science, and Technology. This is a very important step for us. We recognize that current developments in the business world are inseparable from the use of digital technology. Digital transformation has reshaped nearly every industrial sector, leading to a growing demand for human resources who possess competencies in both business and digital technology,” he said.

    He further added, “On the other hand, the availability of human resources who master both management and digital technology in an integrated manner remains very limited. Therefore, UNIKOM is launching the Digital Business Bachelor’s Degree Program as an effort to address this need and prepare graduates who are ready to face the developments in the digital industry,” he added. Furthermore, Assoc. Prof. Herman explained that the Bachelor’s Degree Program in Digital Business is designed to produce graduates who possess a balance of business and digital technology competencies. According to him, the primary objective of this program is to produce professionals capable of adapting to industry developments while driving innovation in the digital economy era.

    As part of the Campus AI Ready ecosystem, students in the Digital Business Bachelor’s Program will gain a learning experience supported by the implementation of artificial intelligence technology in the learning process. This support is reinforced through UNIKOM’s strategic collaboration with Google via the UNIKOM x Google Learning Center Artificial Intelligence Laboratory, located in the lobby of UNIKOM’s Smart Building and serving as Indonesia’s first AI lab, thereby providing students with access to a variety of cutting-edge digital technologies and platforms relevant to industry needs.

    As the administering institution, UNIKOM is also committed to implementing the Digital Business Bachelor’s Degree Program in accordance with National Higher Education Standards and applicable laws and regulations, including reporting on the program’s implementation to the Ministry of Higher Education, Science, and Technology as mandated by the Ministerial Decree. Furthermore, the launch of the Bachelor of Digital Business program is part of UNIKOM’s efforts to support the transformation of higher education in alignment with the developments of the industrial revolution and the national digital economy. By combining technological excellence, innovation, and entrepreneurship, UNIKOM is confident that this program will be one of the best choices for young people seeking careers in the digital business sector.

    Registration for the first cohort of new students in UNIKOM’s Bachelor of Digital Business program has officially opened through UNIKOM’s New Student Admissions (PMB) process. Prospective students can register online via pmb.unikom.ac.id from July 11 to August 21, 2026, as stated in the promotional materials released by UNIKOM. Through the Digital Business Bachelor’s Degree Program, UNIKOM reaffirms its position as a university that is responsive to the times and consistently produces outstanding, innovative graduates who are ready to become the driving force behind Indonesia’s digital transformation. The Digital Business program is also expected to serve as UNIKOM’s tangible contribution to supporting the development of the national digital economy ecosystem while meeting the need for competent human resources in the era of digital transformation. (Directorate of Hms & Pro)

  • Managing Patient Loyalty through Digital Patient Experience

    Authors: Julia Famor Pratami, Vanessa Gaffar, Puspo Dewi Dirgantari, Chairul Furqon, Mari Maryati

    DOI: 10.15549/jeecar.v10i4.1356

    Abstract

    This study aims at providing an understanding of the relationship between the digital experience of patients, innovation, and service quality to enhance patient loyalty to healthcare facilities in Indonesia. The data were then analyzed using the structural equation model. This study involved 214 patients at healthcare facilities in Indonesia, filling out questionnaires through an online survey. The data were analyzed using a structural equation model with Confirmatory Factor Analysis (CFA) for the measurement model analysis. The results indicated that patient loyalty could be influenced by healthcare facilities that simultaneously implemented innovation, patient digital experience, and service quality. The novelty of this study was obtained by testing and analyzing patient digital relationships, innovation, service quality, and patient loyalty in a model, and using healthcare facilities in Indonesia as a research analysis unit. Moreover, it was compared with the health and non-health industries in other countries. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    digital patient experience; healthcare; innovation; patient Loyalty; service quality; structural equation model

    This article can be accessed at https://www.scopus.com/pages/publications/85164165604

  • Tourism Development Policy Based on Digital Economy in Lombok National Tourism Destination

    Tourism Development Policy Based on Digital Economy in Lombok National Tourism Destination

    Authors: Poni Sukaesih Kurniati, Suryanto

    DOI: 10.15549/jeecar.v10i1.1074

    Abstract

    Lombok is one of the national priority tourism areas, which is the government’s development target. One of the tourism developments in Lombok that will contribute to the community’s welfare is economic development. The purpose of this study is to analyze the digital economy-based tourism development policy in Lombok’s national tourism destination. The research method is descriptive qualitative data collection techniques through observation, interviews, documentation, and literature study. The method of determining the informants used purposive sampling. Test the validity and reliability of the data using data triangulation techniques. The results show that Lombok’s digital economy-based tourism development policy is not yet optimal. This can be seen from the limited marketing and distribution of community products, especially for MSMEs. So, it can be concluded that there must be a policy from the government to develop digital economy-based tourism in Lombok so that the community’s economy increases. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    development; digital economy; Lombok; policy; tourism

    This article can be accessed at https://www.scopus.com/pages/publications/85146912919

  • Auditor Quality Analysis of Audit Findings in Timor-Leste

    Authors: Wati Aris Astuti, Surtikanti, Eneida

    DOI: 10.15549/jeecar.v10i4.1377

    Abstract

    This study aims to provide empirical evidence regarding the quality of auditors obtained from audit findings and the performance of local government apparatus in producing audit findings at the Central Government Inspectorate. The research method used is a descriptive verification method with SPSS 2.0. The results of the study show that auditor quality has a significant effect on audit findings. This proves that a qualified auditor in disclosing audit findings requires professional expertise and skills in carrying out his duties. And the results of research on audit findings have a poor performance impact on local government administration. This indicates that the fewer the number of audit findings found, the better the performance of local government administration. In other words, the fewer problems or violations found during the audit process, the better the performance of the local government. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    audit findings; auditor quality; government performance

    This article can be accessed at https://www.scopus.com/pages/publications/85164144369

  • Strategi Pemasaran Ekowisata di Uzbekistan dan Indonesia

    Strategi Pemasaran Ekowisata di Uzbekistan dan Indonesia

    Penulis: Novia Yuliarni, Ratih Hurriyati, Disman, Heny Hendrayati, Lia Warlina

    DOI: 10.15549/jeecar.v10i4.1359

    Abstrak

    Penelitian ini bertujuan untuk membandingkan strategi pemasaran ekowisata di Uzbekistan dan Indonesia. Penelitian strategi pemasaran ekowisata di Uzbekistan menggunakan tinjauan pustaka. Namun, ekowisata di Indonesia menggunakan model untuk menguji bagaimana pengalaman ekowisata memengaruhi kepuasan dan loyalitas wisatawan. Penulis menggunakan pemodelan persamaan struktural dengan 400 wisatawan yang telah mengunjungi Ekowisata Kawah Putih di Jawa Barat, Indonesia. Menurut temuan penelitian, industri ekowisata Uzbekistan memiliki dampak positif yang lebih signifikan terhadap ekonomi dan masyarakat negara. Hasil menunjukkan bahwa pengalaman ekowisata yang positif di Indonesia meningkatkan kepuasan dan loyalitas wisatawan, yang merupakan hal penting dalam strategi pemasaran. Dampak dari penelitian ini adalah bahwa semua pemangku kepentingan di sektor ekowisata harus meningkatkan strategi pemasaran yang dapat meningkatkan kepuasan wisatawan. Akibatnya, wisatawan akan kembali mengunjungi destinasi ekowisata lainnya. © 2023, Institute of Eastern Europe and Central Asia. Semua hak dilindungi undang-undang.

    Kata kunci: loyalitas destinasi; ekowisata; pemasaran; kepuasan; pengalaman wisata

    Artikel ini dapat diakses di https://www.scopus.com/pages/publications/85164109617

  • Job Satisfaction as A Mediator in Improving Employee Performance Through Talent and Knowledge Management

    Authors: Bayu Indra Setia ; Tjutju Yuniarsih ; Mohammad Fakry Gaffar ; Edi Suryadi ; Azhar Affandi ; Tatik Rohmawati

    DOI: 10.15549/jeecar.v9i5.1060

    Abstract

    This study aims to analyze Job Satisfaction as a Mediator in Improving Employee Performance through Talent and Knowledge Management. The data analysis used is verification analysis. The population is focused on 16 logistics service companies in the city of Bandung. The analytical tool used is the Structural Equation Model (SEM)-PLS, data obtained through questionnaires to 160 employees. The findings reveal that talent management and knowledge management make a positive contribution to job satisfaction, either partially or simultaneously, which has an impact on employee performance. This is because logistics services will always innovate in accordance with good knowledge management and talent management, therefore employees are required to express their thoughts, ideas and abilities to achieve all of this. This research adds to knowledge about how logistics service companies can manage talented employees and knowledge management that can lead to increased job satisfaction which has an impact on employee performance. © 2022, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    employee performance; job satisfaction; knowledge management; Talent management

    This article can be accessed at: https://www.scopus.com/pages/publications/85141387054

  • Purchase Decision in Terms of Content Marketing and E-Wom on Social Media

    Purchase Decision in Terms of Content Marketing and E-Wom on Social Media

    Authors: Raeny Dwi Santy, Reggina Andriani

    DOI: 10.15549/jeecar.v10i6.1502

    Abstract

    This study examined how Generation Z consumers decide whether or not to buy skincare products based on Marketing Content and Electronic Word-of-Mouth (e-WOM) on Instagram. The study was conducted quantitatively, employing descriptive and verification research techniques. The study employed analytical techniques such as multiple linear regression analysis to discover that, while e-WOM had no influence on purchase decisions, marketing content had a moderate influence. However, a simultaneous examination of marketing content and electronic word-of-mouth revealed a significant influence on purchasing decisions. As a result, when viewing skincare products online, potential customers’ perceptions of content marketing and e-WOM would influence their decision-making process, potentially leading to a purchase decision. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    content marketing; e-WOM; purchase decision

    This article can be accessed at https://www.scopus.com/pages/publications/85178144157

  • Influencer Marketing Strategy of Start-Up Company as the Provider of Fast-Moving Consumer Goods (FMCG) Products in Indonesia

    Authors: Tine Agustin Wulandari, Mohammad Iqbal Assidiq

    DOI: 10.15549/jeecar.v10i4.1365

    Abstract

    Influencer marketing is one of the digital marketing strategies currently used by many companies. The purpose of this research is to find out and describe the influencer marketing strategy implemented specifically by an application-based FMCG product provider (start-up company) in Indonesia to market FMCG products such as fruits, vegetables, milk, and others that have a relatively short product life, using a qualitative approach and descriptive study. The results showed that the influencer marketing strategy implemented by an application-based FMCG product provider consists of four stages: determining (making), managing relationships, monitoring, and evaluating (measuring) influencer’s marketing campaigns. Research conclusion, this strategy is a repeated cycle. The last stage (evaluation or measure) is the input to determine the influencer marketing in the next campaign. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    application-based; FMCG products; influencer marketing; marketing strategy; start-up company

    This article can be accessed at https://www.scopus.com/pages/publications/85164202630

  • Development of Micro Small-Medium Business in Asian Countries (Indonesia, Malaysia, Philippines, and Thailand): A Comparison in Accounting Behavior

    Authors: Sri Dewi Anggadini, Senny Luckyardi, Surtikanti

    DOI: 10.15549/jeecar.v10i3.1300

    Abstract

    This study examines how to support and improve micro, small, and medium enterprises (MSMEs) in ASEAN countries, which have been hit hard by the COVID-19 pandemic. This study employs a qualitative research method, which emphasizes observing and examining the substance and meaning of the phenomena more deeply. The research found that the success of MSMEs in Indonesia depends on factors like the business sector, size, financial management, and digital technology use. Similarly, MSMEs policies in Malaysia, Philippines, Thailand, and Indonesia can help increase state income, but require investment in areas like human resources, finance, and marketing. The study aims to provide insights into the strengths and weaknesses of MSMEs in these countries to help promote their development. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    digitization; financial accounting; MSMEs; resources

    This article can be accessed at https://www.scopus.com/pages/publications/85162022013

  • Repurchase Intention as A Marketing Strategy: A Case Study on Dental Clinics in Bandung City, Indonesia

    Author: Yogi Suprayogi ; Ratih Hurriyati ; Vanessa Gaffar ; Edi Suryadi ; Puspo Dewi Dirgantari ; Raeni Dwi Santy ; Nurul Hutami Ningsih

    DOI: 10.15549/jeecar.v9i5.1061

    Abstract

    This study aims to develop a marketing strategy by increasing patient satisfaction and influencing repurchase intention. A quantitative methodology with online data dissemination to 158 respondents who had treated teeth at dental clinics in Bandung, Indonesia. Analysis of the questionnaire data using the PLS-SEM data analysis technique. The findings show that clinic reputation, dentist, and technology affect patient satisfaction, and patient satisfaction is a mediating variable that affects repurchase intention. The reputation of the clinic, dentist, and technology that is felt directly by the patient will affect patient satisfaction. Furthermore, fulfilled patient satisfaction will raise the patient’s repurchase intention in the future. The impact of this research is that business actors engaged in dental clinics can develop marketing strategies that can increase patient satisfaction so that patients make repurchase intentions after visiting their dental clinics. © 2022, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    clinic reputation; dentist; patient satisfaction; repurchase intention; technology

    This article can be accessed at: https://www.scopus.com/pages/publications/85141189665