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  • Boosting Customer Trust: Pricing, Experience and Value 

    in Enchanting West Java Tourism

    Authors: Henny Utarsih ; Yuyus Suryana ; Sucherly ; Diana Sari ; Agus Riyanto

    DOI: 10.15549/jeecar.v10i6.1497

    Abstract

    This study investigates the influence of experiential marketing and price on customer trust, with customer value as a moderating factor. Employing a sample of 200 respondents using proportionate stratified random sampling, data is collected through a survey with a structured questionnaire. Analysis via Structured Equation Modeling (SEM) using LISREL software highlights significant effects. Price exhibits a notable impact on customer trust, emphasizing its role in shaping perceptions. Furthermore, the joint influence of experiential marketing and price underscores a holistic approach. The study contributes to understanding the nuanced interplay among these variables, aiding businesses in refining trust-building strategies. By recognizing customer value’s moderating role, this research provides valuable insights for effective customer relationship management. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author Keywords

    customer trust; customer value; experiential marketing; price

    This article can be accessed at https://www.scopus.com/pages/publications/85178310462

  • The Strategic Development of Maritime Connectivity in the Border Area in Indonesia

    Authors: Arjuna Rizaldi ; Ady Muzwardi ; Edward Santoso ; Muhammad Iffan ; Mirta Fera

    DOI: 10.15549/jeecar.v10i4.1378

    Abstract

    Indonesia is an archipelago where eight out of 38 Indonesian provinces are characterized by islands. Thus, the connectivity between islands is substantial in supporting economic development. This research aims to display the possible maritime connection and excavate the obstacles to improving maritime connectivity in the area. This research is qualitative comparative research using the Miles and Huberman model and analyzes it with the Graph Connectivity Node theory, comparing it with actual nodes in the areas and materializing the possible challenge and obstacles in connecting the nodes using RCA and 5 Whys Analysis as the tool. The data is obtained through two ports located in Kepulauan Riau Province. The research finds that the obstacles in connecting the node are infrastructure, budget, and interconnection with other forms of transportation. Therefore, the impact of this research on improving the node lies in the policy to overcome the obstacles encountered. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    Archipelago; connectivity node; economic development; maritime connectivity; strategic development

    This article can be accessed at: https://www.scopus.com/pages/publications/85165362568

  • Financial Accounting Reporting Determination of the Performance of Regional Equipment Organization Management in Indonesia

    Authors: Sri Dewi Anggadini, Dean Subhan Saleh, Asep Saepudin, Afif Syarifudin Yahya, Surtikanti, Trisna Dewi

    DOI: 10.47750/QAS/26.209.36

    Abstract

    This study aims to specify extent of impact of management performance and technological utilization on strength of accounting systems. Research approach employed is quantitative, with a poll method utilizing elaborative analysis approaches. Survey instruments were employed to gather information, interviews, and sustained by scholarly research. Accounting and finance departments of 98 Regional Apparatus Organizations served as study cohort, applying intentional sampling approach employed for subject selection. The analysis encompassed descriptive and verificative analyses, with data processed using SmartPLS 4.0 software. The findings indicate that management performance significantly influences strength of accounting systems, showing a direct correlation. Similarly, technology utilization significantly affects strength of accounting systems, also displaying a direct correlation. It is undeniable that financial reporting systems contribute to orderly conduct of organizational business processes by adhering to clear procedures aligned with applicable standards. This research holds implications for governmental organizations in Indonesia, emphasizing the importance of leveraging information technology and implementing financial reporting systems. This approach enables management personnel to deliver accurate and timely information, thereby enhancing the quality of financial reporting as a form of activity accountability. © 2025, SRAC – Romanian Society for Quality. All rights reserved.

    Author keywords

    Efficacy of Financial reporting systems; Integration of IT Solutions; Performance Management

    This article can be accessed at https://www.scopus.com/pages/publications/105023662771

  • Impact of Knowledge Management, IT, Community Service, 

    and University Branding on Education Quality

    Authors: Umi Narimawati ; Marliana Budhiningtias Winanti ; Syahrul Mauluddin ; Dadang Munandar ; Denok Sunarsi

    DOI: 10.15549/jeecar.v10i6.1505

    Abstract

    This study aimed to investigate and comprehend the effects of knowledge management adoption, information technology utilization, and community service programs on university branding and their subsequent impact on the overall quality of education in private tertiary institutions (PTS) in the West Java and Banten region. The research design was quantitative, using a survey approach and a simple random sampling method to gather data from 226 lecturers from private tertiary institutions in West Java and Banten. PLS software version 3.0, based on the Partial Least Squares (PLS) approach, was used to analyze the data. The results showed that knowledge management implementation had no discernible impact on university branding, as shown by a t-statistic value of 1.594 and a P-value of 0.112. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author Keywords

    community service program; implementation of knowledge management; quality of education; university branding; utilization of information technology

    This article can be https://www.scopus.com/pages/publications/85178284931

  • Innovation Development of Small Business in Indonesia

    Authors: Intan Permana ; Tomas Chochole ; Nizar Alam Hamdani ; Retno Purwani Sari

    DOI: 10.15549/jeecar.v10i6.1511

    Abstract

    This study examines the factors influencing innovation development in small businesses in Indonesia across various sectors. Innovation is widely recognized as a critical factor in the competitiveness of businesses. This development potential is essential for the entrepreneurs who participated in the questionnaire survey. In fact, out of a total of 85.50% of them are already currently running a business, and they also consider innovation very important. A sample of 400 small business owners was analyzed using descriptive analysis to identify eight factors related to innovation development, including knowledge exploitation, interactive processes, knowledge-intensive business process improvement, new technology-based firms, go-to-market strategies, stricter regulation, and stimulation. The results revealed that three factors were particularly dominant in innovation development. Specifically, knowledge exploitation was strongly correlated with knowledge-intensive, while interactive processes were strongly correlated with knowledge exploitation. Finally, knowledge-intensive was strongly related to knowledge exploitation. These findings underscore the importance of knowledge and interaction in driving innovation among small businesses in Indonesia. By prioritizing these dominant factors, small businesses can develop strategies to remain competitive in a rapidly evolving business environment. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author Keywords

    innovation development; interactive process; knowledge exploitation; knowledge intensive

    This article can be accessed at https://www.scopus.com/pages/publications/85178284543

  • Contrasting the Drivers of Islamic Bank Adoption in Indonesia

    Authors: Wenda Wahyu Christiyanto, Vanessa Gaffar, Hilda Monoarfa, Denny Andriana, Eddy Soeryanto Soegoto

    DOI: 10.15549/jeecar.v10i4.1353

    Abstract

    This study aims to determine Indonesia’s Islamic Bank Adoption drivers, especially in some customer groups. PLS-SEM is an analytical method used to test hypotheses. The analysis results show that the mediation type is partial mediation, but the mediation type for East Java customers and Generation Z is complete mediation. Based on the results, Islamic Banks must maintain their excellence to attract more customers. The sense of security in using Islamic Bank products and services is the primary indicator for East Java, generation Z, and non-generation Z customers. The reliability of Islamic Bank products and services is the primary indicator for non-East Java customers. Islamic Banks must also be able to build customer intentions to use Islamic Bank products and services, especially for Generation Z East Java customers. This study finds that intention needs to be built to increase the Adoption of Islamic banking products and services. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    adoption; Islamic bank; multigroup analysis; PLS-SEM

    This article can be accessed at https://www.scopus.com/pages/publications/85164180477

  • Tourist Satisfaction in Era Society 5.0 as a Marketing Strategy

    Authors: Tuti Anggraeni, Vanessa Gaffar, Disman, Puspo Dewi Dirgantari, Trustorini Handayani

    DOI: 10.15549/jeecar.v10i6.1509

    Abstract

    This research aims to develop a marketing strategy for the Society 5.0 era by increasing tourist satisfaction in the lodging industry’s business sector. Utilizing a quantitative approach with online data distribution, the sample in this study is 128 respondents. The PLS-SEM data analysis technique was used to analyze the questionnaire data. The study’s results indicate that technological innovation services and tourist engagement influenced tourist satisfaction. In contrast, human innovation services, which have no direct impact on tourist satisfaction, must first be filtered through the variable measuring tourist engagement. The engagement of tourists is a moderating variable that influences tourist satisfaction. As tourists directly experience technological and human innovation services, they will affect tourist satisfaction. This research allows business actors in the lodging establishment industry to develop marketing strategies that increase tourist satisfaction, thereby increasing tourist trust and repeated visits in the future. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    marketing strategy; Society 5.0; tourist engagement; tourist satisfaction

    This article can be accessed at https://www.scopus.com/pages/publications/85178268286

  • Quality of Indonesia Government Financial Statements

    Authors: Sri Dewi Anggadini, Afif Syarifudin Yahya, Asep Saepudin, Surtikanti, Sari Damayanti, Eley Suzana Kasim

    DOI: 10.15549/jeecar.v10i1.1054

    Abstract

    This research aimed to determine the financial accounting system’s effect and human resources’ value regarding the quality of government financial reports. The method used is descriptive and verification of several methods. The unit of analysis is the local government apparatus, and then the observation unit of the regional government agencies. The data processing method uses SEM, and the data used is the primary data. The results indicate an effect of the applicable financial accounting system and the quality of human resources on the value of government financial reports. The result shows that an optimal financial accounting system and competent human resources can influence quality financial reports. This research is expected to be valid for local governments in making decisions to realize effective and efficient financial reporting management. © 2023, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    quality of human resources; quality of local government financial statements; regional financial accounting system

    This article can be accessed at https://www.scopus.com/pages/publications/85146842615

  • Indonesia Digital Economic Diplomacy During the Covid-19 Global Pandemic

    Author: Dewi Tri Wahyuni

    DOI: 10.15549/jeecar.v9i1.880

    Abstract

    The study aims to optimize the use of Information Technology in Indonesian diplomacy during the COVID-19 pandemic, especially in the economic sector. To analyze this phenomenon, the research uses qualitative methods. The study is analytical descriptive by collecting detailed data from various sources of information, especially from multiple sources related to the object of this study. The research results concluded that Indonesia does not have a clear agenda or blueprint for using digital diplomacy. Because the use of information technology to publish policies during the COVID-19 pandemic is increasing, Indonesia must continue to learn from many countries in introducing the formulation of an economic digital diplomacy agenda from institutional adaptation to new approaches in foreign policy socialization through new media. This research will impact a more comprehensive digital diplomacy model for Indonesia. © 2022, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    COVID-19 Global Pandemic; Digital Diplomacy; Economic; Indonesia; National Interest

    This article can be accessed at https://www.scopus.com/pages/publications/85124362103

  • The Promotion Implementation of the Culture and Tourism Department of Indonesia on the Open Pit Nam Salu Geosit Tourism Object

    Authors: Desayu Eka Surya, Beni Efrianto

    DOI: 10.15549/jeecar.v9i1.871

    Abstract

    The purpose of the study was to determine the implementation of the promotion of the Department of Culture and Tourism of East Belitung Regency at the Open Pit Nam Salu Geosit tourist attraction. The research was conducted with a qualitative approach, using descriptive methods, data collection techniques using literature review, and field studies consisting of observations, interviews, and documentation. The results showed that various promotions had been carried out by the Department of Culture and Tourism of East Belitung Regency to increase tourist visits to the Open Pit Nam Salu Geosit tourist attraction through advertisements, online media, and print media. The officers also carry out promotions through personal selling to promote Open Pit Nam Salu Geosit, namely through Whatsapp broadcasting, exhibitions, and tabletop events. Other promotional activities include sales promotions by launching tour package events in collaboration with the Communication and Informatics Office, Education Office, Industry and Trade Cooperative Office in charge of Small and Medium Enterprises (SMEs) in East Belitung Regency, as well as local and national media. The promotion was carried out because the target public of the Open Pit Nam Salu Geosit tourist attraction varied from social, economic, and age backgrounds. The promotion’s impact and usefulness are that more and more people know about the Open Pit Nam Salu Geosit tourist attraction, so they are interested in visiting it, making the tourist attraction more popular. Research advice is to pay attention to places that sell billboards. For example, by placing them in the middle of the city that the public easily sees them. © 2022, Institute of Eastern Europe and Central Asia. All rights reserved.

    Author keywords

    Culture; Promotion; Tourism

    This article can be accessed at https://www.scopus.com/pages/publications/85124353622