The Community Service Grant (PkM) Team from Universitas Komputer Indonesia (UNIKOM) successfully organized a training program titled “Digital Marketing and Business Intelligence Training to Enhance Sales Performance in the West Java Thrifting Community.”
The PkM team consisted of five members, including three lecturers and two participating students. One student came from the Informatics Engineering Study Program, and the other from the Master of Management Study Program.
The program, held on 18 October 2025, aimed to equip participants with knowledge and digital skills relevant to current market developments. This training was part of the PkM Grant funded by the Directorate of Research and Community Service, Directorate General of Research and Development, Ministry of Higher Education, Science, and Technology of the Republic of Indonesia, as a concrete manifestation of the implementation of the Tri Dharma of Higher Education.
Participants came from various backgrounds, including members of the Thrifting Community, online sellers, live sellers, homemakers, and members of the public interested in online business. Their enthusiasm reflected the growing interest in developing digital entrepreneurship in today’s technological era.
The event was opened by the PkM Team Leader, Assoc. Prof. Dr. Rahma Wahdiniwaty, Dra., M.Si., a lecturer in the Doctor of Management Science Program, UNIKOM Graduate School. In her remarks, she emphasized the importance of understanding shifting consumer behavior in the digital age and delivered the first session on Digital Marketing Strategies.
The next session was presented by Anna Dara Andriana, S.Kom., M.Kom., a lecturer from the Informatics Engineering Study Program at UNIKOM. She delivered material on Digital Marketing Advertisements (Ads), focusing on effective and efficient ways to reach broader target markets through various paid platforms.
The final session was delivered by Gentisya Tri Mardiani, S.Kom., M.Kom., a lecturer from UNIKOM’s Informatics Engineering Study Program, who discussed the implementation of Business Intelligence (BI). She explained how BI helps business actors analyze sales data and market trends, enabling more targeted and data-driven decision-making. During the practical session, participants were also guided to try a simple BI application for marketplace data analysis, providing valuable hands-on experience.
In addition to the PkM core team, the activity was supported by Prof. Dr. Ir. H. M. Yani Syafei, M.T., CSBA., an Industrial Engineering lecturer who delivered material on the thrifting industry, and Geraldi Catur Pamuji, S.Kom., M.Kom., a lecturer in Digitalization and IT who assisted participants in using BI tools for online sales data analysis.
This training is expected to generate a significant impact in improving the digital capabilities and economic competitiveness of business practitioners, particularly the thrifting community in West Java, in alignment with the “DIKTISAINTEK BERDAMPAK” vision of the Ministry of Higher Education, Science, and Technology.
The team extends its gratitude to the Ministry of Higher Education, Science, and Technology through the Directorate General of Research and Development for funding the 2025 Community-Based Empowerment Scheme under the Community Service Program. Appreciation is also given to the West Java Chapter of the Thrifting Community as a collaborative partner, as well as to Universitas Komputer Indonesia (UNIKOM) for its full support and facilities throughout the implementation of this 2025 PkM grant program.