Based on the research statements from researchers on Entrepreneurial Marketing (EM) for almost 30 years since 1982 until today, a number of researchers founds link between the disciplines of entrepreneurship with the disciplines of marketing. The researchers began to reveal the definition of Entrepreneurial Marketing began in 2002. The purpose of this article is to analyze the development of the definition of Entrepreneurial Marketing since 2002 until today, as well as to analyze the similarities and differences in definitions submitted by experts. This article consists of three parts, the first introduction, the second is the development of the definition of Entrepreneurial Marketing (EM) and the third is conclusions. This study uses literature study. From the results of the literature search, chronologically discovered that the Entrepreneurial Marketing has developed a definition, mainly in its application in SME businesses (SMEs).
BANDUNG, UNIKOM – Tuesday, July 21, 2026, the Faculty of Economics and Business (FEB) at the Universitas Komputer Indonesia (UNIKOM) hosted a benchmarking visit from the Faculty of Economics at Tidar University (UNTIDAR) in Magelang, Central Java. Held in the multipurpose room on the 16th floor of UNIKOM’s Smart Building, the event served as a strategic opportunity for both universities to share best practices in institutional governance, academic development, quality assurance systems, and digital transformation, as well as to strengthen opportunities for collaboration in implementing the Tri Dharma of Higher Education.
Also present at the event were UNIKOM First Vice Rector for Academic Affairs and Student Affairs, Prof. Dr. Hj. Umi Narimawati, Dra., S.E., M.Si., and UNIKOM Second Vice Rector for Resources, Assoc. Prof. Dr. Agus Riyanto, S.T., M.T., CSBA., the Dean of the UNIKOM Faculty of Economics and Business, Prof. Dr. Siti Kurnia Rahayu, S.E., M.Ak., Ak., CA., along with faculty leadership, university directors, faculty members, program chairs, and educational support staff. Meanwhile, the delegation from Tidar University was led by the Dean of the Faculty of Economics, Prof. Dr. Izza Mafruhah, S.E., M.Si., accompanied by the Vice Dean for Academic and Student Affairs, Axel Giovanni, S.E., M.M., along with faculty members and support staff from the Faculty of Economics at Tidar University.
The Dean of the Faculty of Economics and Business (FEB) at UNIKOM, Prof. Siti Kurnia, stated that one of UNIKOM strengths lies in its centralized governance system at the university level. Various strategic services ranging from academics, resources, general administration, information technology, to quality assurance are managed by directorates under the coordination of the university leadership, thereby enabling effective, efficient, and productive governance with uniform service standards across all faculties. Therefore, during the benchmarking event, the Faculty of Economics and Business (FEB) at UNIKOM invited the university leadership to ensure that the delegation from Universitas Tidar gained a comprehensive understanding of the management system implemented at UNIKOM.
Furthermore, the Dean of the Faculty of Economics at Universitas Tidar, Prof. Dr. Izza Mafruhah, S.E., M.Si., expressed her appreciation for the warm welcome extended by UNIKOM. She explained that the primary objective of the benchmarking visit was to study the various best practices implemented by UNIKOM, particularly in organizational governance, information systems, and integrated academic management. “We came to UNIKOM to learn from a university that has developed exceptionally well. There are many things we wish to learn, ranging from organizational governance and integrated information systems to how to foster a work culture that motivates the entire academic community to perform at their best. We view UNIKOM as a university with strong organizational governance, supported by a robust technological infrastructure, clear business processes, and an integrated information system. These aspects serve as inspiration for us to continue improving the quality of governance at the Faculty of Economics, Universitas Tidar,” said Prof. Izza.
At the start of the benchmarking session, UNIKOM leadership and directors took turns presenting the profiles of their work units, organizational structures, governance, and innovations that have been implemented within the university. The First Vice Rector for Academic and Student Affairs, Prof. Umi, presented an integrated academic and student affairs management system, while the Second Vice Rector for Resources, Assoc. Prof. Dr. Agus, explained the human resource management strategy, organizational structure, and institutional governance that support the university’s effectiveness, efficiency, and productivity.
The Director of Digital Technology and Information Systems Development (PTDSI), Irfan Dwiguna Sumitra, S.Kom., M.Kom., Ph.D., presented the implementation of the information technology ecosystem that serves as the foundation for UNIKOM’s digital transformation. Various information systems have been developed in an integrated manner to support academic processes, administration, services for the academic community, and data-driven decision-making. This transformation is further strengthened through the use of Artificial Intelligence (AI) in both learning and institutional governance, in line with UNIKOM vision as a Digital Entrepreneurial University and an AI-Ready Campus.
On this occasion, Prof. Umi also noted that many universities look to UNIKOM as a benchmark due to the institution’s success in establishing information technology-based governance. “Alhamdulillah, UNIKOM is often chosen as a benchmarking destination because our administrative management of faculty and staff is highly regarded. All systems have been integrated with information technology so that services can operate digitally, effectively, efficiently, and in a modern manner,” said Prof. Umi.
In addition, Prof. Umi added that the results of this benchmarking are expected to mark the beginning of broader cooperation between UNIKOM and Tidar University. According to her, both institutions have the opportunity to further develop this relationship through the signing of a Memorandum of Understanding (MoU), a Memorandum of Agreement (MoA), and an Implementation Agreement (IA). Furthermore, the two universities are also exploring the possibility of developing a domestic double-degree program as a form of academic collaboration that will benefit students, faculty, and the institutional development of both institutions.
Through this benchmarking activity, UNIKOM Faculty of Economics and Business (FEB) reaffirmed its commitment as a faculty that is open to collaboration, innovation, and the sharing of best practices in support of improving the quality of higher education. In line with UNIKOM’s vision as a Digital Entrepreneurial University and an AI-Ready Campus, the synergy between UNIKOM and Universitas Tidar is expected to generate various collaborative programs that will have a tangible impact on institutional development and produce outstanding, innovative graduates who are ready to face the challenges of the digital transformation and artificial intelligence era. (Directorate of Hms & Pro)
Organizational culture and commitment of management is a popular concept at the same time complex identified as a factor that can succeed or thwart the achievement of company objectives. Phenomenon that occurs in Indonesian public organizations is that they have not yet achieved an organizational culture that is in line with the expectations of the organization. Purpose of this study is to search for truth through testing (confirmation) the effect of commitment of management to the culture of the organization. The results are expected to be evidence that the model offered could be a solution to the problem solving organizational culture that took place during this time. The data used was obtained through a questionnaire distributed to 188 LTO in Java, processed statistically using SEMPLS. The research method used explanatory research method, to get answers to basic cause and effect by analyzing the causes of problems in the commitment of management and organizational culture. The results showed that the cultural issue that the organization runs as expected has not happened because the optimal commitment of management yet implemented. During this time the organization’s culture has not run as expected the organization because of the shift in the value of implementing a system of bureaucratic set. Similarly, the commitments of management are not yet fully ensure the implementation of the bureaucratic system. So as to solve the problems that happen organization should give attention to the efforts to steer the organization’s members in the implementation of an organizational culture that values have been set, through an active role in top management indicate continuing dedication on the implementation of the organization’s activities.
Author keywords
And tax office; Commitment management; Organizational culture
