This Community Service Program, organized by the Directorate of Research and Community Service (DPPM), aimed to enhance the skills of traders at Cijerah Market in presenting their products competitively, particularly through verbal and visual storytelling. The training was held on August 6–7, 2025.
Subsequently, on August 9–10, 2025, a mural-making activity was conducted to encourage people to return to traditional markets. This program was made possible with the support of the Ministry of Higher Education, Science, and Technology (Kemdiktisaintek) through the Bima application as the fund provider and manager of the Community Partnership Empowerment Program (PKM) for the 2025 fiscal year. Appreciation is also extended to the Community Service Division (DP2M) of Universitas Komputer Indonesia for its support of this PKM activity. We would also like to express our gratitude to the Bandung Traditional Market Traders Association (APPETRA) as the PKM partner.
The PKM team was led by Dr. Yully Ambarsih Ekawardhani, M.Sn., with members Dr. Taufan Hidayatullah, M.Ds. from the Master of Design Program and Ivan Kurniawan, M.Ds. from the Graphic Design Program, assisted by student teams from the Visual Communication Design and Master of Design programs.