BANDUNG, UNIKOM – In response to the challenges of the digital transformation era, the Faculty of Economics and Business (FEB) of Universitas Komputer Indonesia (UNIKOM) held an academic discussion entitled “Government Strategies in the Artificial Intelligence Roadmap to Strengthen Efforts Towards Indonesia Emas 2045” on Wednesday, September 17, 2025, in the Smart Classroom, Smart Building UNIKOM.
The event featured a keynote speaker, Aju Widya Sari, Director of Artificial Intelligence and New Technology Ecosystems, Ministry of Communication and Digital Affairs of the Republic of Indonesia (KOMDIGI RI). In her presentation, she explained the direction of national policy in the development of Artificial Intelligence (AI) and its implications for the education, economy, and digital innovation sectors in Indonesia.
The Dean of FEB UNIKOM, Prof. Dr. Siti Kurnia Rahayu, SE., M.Ak., Ak., CA., also explained the importance of higher education institutions being prepared to face the AI revolution. She emphasized that AI integration is not only a necessity in learning but must also be implemented in research and community service through adaptive curricula and smart technology-based support systems.
Furthermore, the discussion speaker, Aju Widya, explained three strategic focuses of the national AI policy, including 1) Utilization of AI to support the growth of the productive sector and the national economy; 2) Increasing research and innovation capacity based on artificial intelligence; and 3) Strengthening the competitiveness of Indonesia’s economy and business at the global level.
The Academic Discussion was an integral part of FEB UNIKOM’s strategic steps in building a proactive and future-oriented academic ecosystem by strengthening collaborative networks with ministries and state institutions to promote digital literacy among the academic community.
Also attending the event were the Heads of Study Programs of FEB UNIKOM, including the Head of the Undergraduate of Accounting Study Program, Assoc. Prof. Dr. Sridewi Anggadini, S.E., M.Si., Ak., CA., the Head of the Undergraduate of Management Study Program, Assoc. Prof. Dr. Raeni Dwi Santy, S.E., M.SI., CIMA, the Head of the Accounting Diploma Program, Assoc. Prof. Dr. Wati Aris Astuti, S.E., M.Si,. Ak., CA., and the Head of the Banking Finance and Marketing Management Diploma Program, Dr. Rizky Zulfikar, S.E., M.Si.
The discussion was also attended by the FEB UNIKOM AI for Business Sandboxing Team and 5th and 7th semester students from all study programs within FEB, both offline and online via the Zoom platform. The discussion was dynamic and interactive, marked by various critical questions from participants regarding the challenges and opportunities of AI in increasing the competitiveness of Indonesian human resources towards Indonesia Emas 2045.
Through this discussion, FEB UNIKOM reaffirmed its role as a faculty that is adaptive to technological developments and national policies, and continues to strive to build a generation of academics and digital economy practitioners who are ready to face a future based on artificial intelligence. (Directorate of Hms & Pro)
